Latest from Gian Fulgoni
In Tough Times, Cash-Strapped Consumers Shift Brands, as Ads Shift to Cheaper Digital
The dismal economy is slicing into spendable income, and this is causing a shift in brand choices to cheaper options, as more ads move over to cheaper digital venues
What Social-Media Marketers Could Learn From Broadway
A Facebook analysis of the top 100 brand pages suggests that for every fan, there are an additional 34 friends of fans that can be reached.
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
As merchants are forced to appeal to value drivers other than price, it places a premium on great advertising.
In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets
If the internet really wants to take a bigger slice of the CPG ad pie, it should focus on trade and consumer-promotion budgets.
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