First, Geico's green gecko hung out with the Pillsbury Doughboy at an airport. Now, he's assessing the insurability of another brand character -- the sassy M&M, Ms. Brown. In an ad created by BBDO New York, M&Ms' agency, Ms. Brown is seen demanding insurance protection, just in case she gets eaten up. There's even a reference to Geico's "15 minutes" tagline.

Unfortunately, the gecko turns her down, so she walks out of the office peeved and out of sorts -- too much to even appreciate the "Hump Day" camel, who she refers to as "hump boy." The ad will debut, as expected, on a Wednesday.

Read more at AdAge.com.