Brown M&M Meets Geico's Gecko (and Camel) in Co-Branded Spot
BBDO New York Consulted with The Martin Agency on the Spot
Mar 04, 2014
First, Geico's green gecko hung out with the Pillsbury Doughboy at an airport. Now, he's assessing the insurability of another brand character -- the sassy M&M, Ms. Brown. In an ad created by BBDO New York, M&Ms' agency, Ms. Brown is seen demanding insurance protection, just in case she gets eaten up. There's even a reference to Geico's "15 minutes" tagline.
Unfortunately, the gecko turns her down, so she walks out of the office peeved and out of sorts -- too much to even appreciate the "Hump Day" camel, who she refers to as "hump boy." The ad will debut, as expected, on a Wednesday.