6 million candles light up 400 U.K. out-of-home sites to remember lives lost in the Holocaust
Five outdoor companies donated space for Saturday’s vigil, crafted by St. Luke’s for the Holocaust Memorial Day Trust

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Agency St. Luke’s organized a beautiful vigil on Saturday night in the U.K. to remember victims of the Holocaust—lighting 6 million digital candles, one for each life lost in the genocide, on 400 out-of-home advertising sites around the country.
The sites included Birmingham New Street, Liverpool Towers, Manchester Arndale, the Edinburgh Arch, London train stations and a complete takeover of London’s Piccadilly Lights. CGI artist Richard Green created the images of thousands of candles.
Outdoor companies Global, Clear Channel, National Rail, Ocean Outdoor and JCDecaux donated the space for the 10-minute vigil, which began at 8 p.m. Saturday.
The candlelight vigil was held as part of the Holocaust Memorial Day Trust’s annual “Light the Darkness” national moment, when famous British buildings and landmarks are lit up purple.
The activation comes at a critical time of rising antisemitism and anti-Muslim hatred around the world.
“It is more important than ever that we come together to create a world free from identity-based persecution,” said Olivia Marks-Woldman OBE, CEO of the Holocaust Memorial Day Trust. “We are immensely grateful to every landmark that is taking part, as well as our partners at St Luke’s, Global, Clear Channel, National Rail, Ocean Outdoor and JCDecaux, for encouraging people to light the darkness.”
“It’s hard to grasp the sheer enormity of the 6 million lives lost in the Holocaust,” said Ed Palmer, managing director at St Luke’s. “By seeing 6 million virtual candles light up across hundreds of poster sites around the U.K., one for each life lost, it puts these atrocities in a new light. We hope this ‘digital vigil’ will play its part in commemorating the Holocaust and other genocides around the world, offering a message of hope.”
Credits
- Date
- Jan 29, 2024
- Client :
- Holocaust Memorial Day Trust
- Agency :
- St. Luke's
- Head of Communications :
- Esther Selman
- Senior Digital Communications Officer :
- Bethan Tribe
- Senior Communications Officer :
- Farayi Mungazi
- Chief Executive Officer :
- Olivia Marks-Woldman
- Deputy Chief Executive :
- Rachel Century
- Joint Chief Creative Officer :
- Richard Denney
- Creative Team :
- Darren Keff
- Creative Team :
- Phillip Meyler
- Head of Art & Design :
- Pete Mould
- Creative Producer :
- Bally Mahay
- Creative Producer :
- Georgie Moran
- Creative Producer :
- Roy Hyndman
- Senior Designer :
- Jon Hubbard
- Artworker :
- Anna Leapman
- Managing Director :
- Ed Palmer
- Account Director :
- Naomi Hollowday
- Senior Strategist :
- Joanna Barnett
- CGI Artist :
- Richard Green
- Editor :
- Alex Leggatt
- Producer :
- Chloe London
- Music :
- Soundtree Music
- Composer :
- Peter Raeburn
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