A mop-haired pooch captures the joy of getting back behind the wheel after lockdown

MJZ's Perlorian Brothers directed Adam&Eve/DDB's trippy spot for the AA

Published On
Jul 13, 2020

Editor's Pick

The latest campaign from U.K. roadside assistance firm the AA captures the joy drivers might find in getting back behind the wheel after being quarantined (that is, if they're not stuck in traffic again). Yet the whole thing was filmed in lockdown, and it doesn't feature a single car.

Instead, the trippy spot, created by Adam&Eve/DDB, depicts an animated shaggy dog who wants to feel the wind in his hair once again. Directed by MJZ's The Perlorian Brothers, we see the mop-haired pooch put on a record ("Drinkee" by Sofi Tukker), turn on a fan and catch the breeze, against a backdrop of a room decked out in the AA's trademark yellow. (The spot has definite echoes of the famous Maxell ad from the '80s, "Blown away guy.") The tagline is “Love that feeling? We’ll get you back on the road.”

“Everyone has had different challenges during lockdown," said Will Harrison, the AA’s head of brand marketing. "It’s been tough. We wanted to put out a wholeheartedly positive (and yellow!) message to remind people that when they’re ready, they can get back on the road with complete confidence with membership from the AA.”

In addition to the TV spot, the campaign includes out-of-home ads and radio, and a Spotify partnership on sponsored road trip playlists, while social media will feature slow-motion GIFs featuring the dog.


Jul 13, 2020
Client :
Agency :
Adam & Eve/DDB
Group Marketing Director :
Tracy Abraham
Head of Brand Marketing :
Will Harrison
Senior Marketing Manager :
Ria Purser
Senior Marketing Manager :
Alexander Brown
Marketing Executive :
Nikita Marlow
Group Executive Creative Director :
Ben Tollett
Chief Creative Officer :
Richard Brim
Managing Director :
Paul Billingsley
Copywriter :
Matt Woolner
Art Director :
Steve Wioland
Social Creative :
Lauren Booty
Agency Producer :
Charles Woodall
Agency Producer :
Stephen Mead
Planning Partner :
Heather Alderson
Senior Planner :
Claire Strickett
Business Director :
Victoria Ellis
Account Director :
Lesley Smith
Account Manager :
Megan Hill
Business Affairs :
Gemma Davies
Business Affairs :
Martin Eels
Design Agency :
King Henry Studio
Designer/Typographer :
Olly Watts
Artwork :
Dave Callow
Animator :
Ed Christie
Media Agency :
Media Agency :
Brainlabs & The Specialist Works
Media Planner :
Izzy Rhys-Davies
Media Planner :
Hannah Brady
Media Planner :
Hamish Kydd
Media Planner :
Joe Wood
Media Planner :
Lucy Cook
Media Planner :
Carly Shrubb
Media Planner :
Sara Gonzalez
Media Planner :
Paul Sweeney
Media Planner :
Robert McGovern
Media Planner :
Victoria Stroud
Production Company :
Producer :
Alicia Richards
Director :
The Perlorian Brothers
Puppeteer :
Santa Didžus
Puppeteer :
Dana Lāce
Production Designer :
Juris Zukovskis
Cinematographer :
Jānis Jurkovskis
Jānis Jurkovskis
Editing Company :
Editor :
Dominic Leung
Post Production :
Post Producer :
Jon Purton
VFX Supervisor :
Giles Cheetham
Colorist :
Luke Morrison
Music Supervisor :
Tom Stanford
Music :
Audio Post Production :
Soundtrack Name :
Composer :
Sofi Tukker
Photographer :
James Day
Photographer :
Martins Cirulis
Print Producer :
Siobhan Squire

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Project Type