Jiffy Lube : Anxiety Crusher
Crush your worries with a monster truck.
Published On
Jul 15, 2012

Editor's Pick
To help vehicle owners get over their maintenance worries, Jiffy Lube and agency JWT Atlanta have created a Facebook monster truck game where people can 'crush' their anxieties. The game utilizes Bing's image search API to let Facebook users search for a visual of the thing they most fear, and see it crushed in a Jiffy Lube branded monster truck arena. There, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and more, they can see whatever worries them totally annihilated.
Credits
- Date
- Jul 16, 2012
- Brand :
- Jiffy Lube
- Client :
- Jiffy Lube
- Agency :
- JWT-Atlanta
- Chief Creative Officer :
- Perry Fair
- Group Creative Director :
- Tim Wettstein
- Senior Copywriter :
- Jeremy Jones
- Senior Art Director :
- Dustin Tamilio
- Producer :
- Khia Banks
- Director, Integrated Production :
- Peter Blitzer
- Digital Production Company :
- Lollipop, Toronto
- Game Developer :
- Jason Oda
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