Jiffy Lube : Anxiety Crusher

Crush your worries with a monster truck.

Published On
Jul 15, 2012
Anxiety Crusher

Editor's Pick

To help vehicle owners get over their maintenance worries, Jiffy Lube and agency JWT Atlanta have created a Facebook monster truck game where people can 'crush' their anxieties. The game utilizes Bing's image search API to let Facebook users search for a visual of the thing they most fear, and see it crushed in a Jiffy Lube branded monster truck arena. There, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and more, they can see whatever worries them totally annihilated.


Jul 16, 2012
Brand :
Jiffy Lube
Client :
Jiffy Lube
Agency :
Chief Creative Officer :
Perry Fair
Group Creative Director :
Tim Wettstein
Senior Copywriter :
Jeremy Jones
Senior Art Director :
Dustin Tamilio
Producer :
Khia Banks
Director, Integrated Production :
Peter Blitzer
Digital Production Company :
Lollipop, Toronto
Game Developer :
Jason Oda

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