The Christmas ads from U.K. retailers continue to shine a light on how advertisers are handling the usual holiday fare during the pandemic.
The latest effort comes from Asda, the country's third biggest supermarket chain (which was recently sold by U.S. owners Walmart to a British private equity-backed group). Agency AMV BBDO created a spot showing a real-life family celebrating at home, with a focus on food delivery (by cheerful mask-wearing delivery staff), price and fun with the Christmas decorations.
The ad is narrated by "Sunny," a character who has appeared in recent ads by the brand, played by actor Muzz Khan. His real-life family appear in the spot. It starts off with Khan acknowledging that "I guess Christmas is going to be different this year" as he hangs Christmas lights outside, watched by his slightly disapproving neighbor.
"The parties might be smaller...but we can still have great food, and we can still party," he goes on to say. "It's the Christmas we all need..at the prices we all want."
The spot, set to Stevie Wonder's "That's what Christmas means to me," concludes with the family going outside to admire the decorations, which the neighbor grudgingly acknowledges are "nice," though she then asks when they're coming down.
The ad features hero items from Asda's festive offering, including the new Bruce the Brussel Sprout Cake, the Extra Special Vegan Bao Bun Selection and a classic turkey. The one-minute TV ad will also run in a 20 cutdown version, along with 20-second product-focused spots.