Roger Federer isn't just a superstar on the court, he's also a dab hand at cooking pasta. The tennis ace shows off another of his many skills in a new spot for pasta brand Barilla--livening up a dull party with, er, spaghetti.
In the ad, by 72andSunny Amsterdam, Federer arrives at a glamorous party, but immediately notices how dull it is--the music is slow, canapes are tasteless (they look like thinly sliced pieces of celery) and even fellow guests like skier Mikaela Shiffrin look bored out of their minds. He heads to the kitchen, where he cooks up a storm with a packet of Barilla spaghetti, with the help of chef Davide Oldani. Eventually, the guests all head to the kitchen for some more lively partying, and pasta-tasting.
It's something of a stretch to believe that dried pasta could turn a boring party into the night of your life--but Federer gives it his all and it just might make you remember the brand.
The ad was directed by Gary Freedman via BRW, with photographic stills for the campaign by Italian photographer Giampaolo Sgura. Federer and Shiffrin will be sharing it on their Facebook feeds. A two-minute version of the film appears on YouTube in France, Germany, Italy, Greece, Norway, Sweden, Switzerland, Turkey, the U.S. and Australia. It will also be released in cinemas in Italy, France, Germany and Turkey from Feb. 28.
The spot is the latest from the brand's "Masters of Pasta" campaign, which debuted last year with a spot featuring Federer developing his knife skills under Michelin-starred chef Davide Oldani.