Coca-Cola has unveiled an uplifting new film touting "Choose Happiness," part of the company's effort to streamline messaging across all its brands. Created out of Ogilvy & Mather, Amsterdam, the film features energetic, quick-cut scenes of young people embracing life to its fullest, but it's the track, "What Are You Waiting For?" that gives it its real, motivating verve.
Performed by Amsterdam-based rapper/producer HT, who has previously worked with Grandmaster Flash, Rakim and Jungle Brother, its driving, rhythmic urgency makes for an inspiring call to action for people to take their lives in their own hands and create their own happiness. See the longer, music video-style version on YouTube.