Happiness Is a Choice, Says Coke in Uplifting Brand Ad
Film out of Ogilvy Amsterdam is Part of Effort to Relay Single Message for Multiple Brands
Editor's Pick
Coca-Cola has unveiled an uplifting new film touting "Choose Happiness," part of the company's effort to streamline messaging across all its brands. Created out of Ogilvy & Mather, Amsterdam, the film features energetic, quick-cut scenes of young people embracing life to its fullest, but it's the track, "What Are You Waiting For?" that gives it its real, motivating verve.
Performed by Amsterdam-based rapper/producer HT, who has previously worked with Grandmaster Flash, Rakim and Jungle Brother, its driving, rhythmic urgency makes for an inspiring call to action for people to take their lives in their own hands and create their own happiness. See the longer, music video-style version on YouTube.
Credits
- Date
- May 04, 2015
- Brand :
- Coca-Cola
- Client :
- Coca-Cola
- Agency :
- Ogilvy & Mather-Amsterdam
- Chief Creative Officer :
- Darre Darre van Dijk
- Senior Copywriter :
- Jesse Ridder
- Senior Art Director :
- Jurriaan van Bokhoven
- Agency Producer :
- Pirke Bergsma
- Director :
- Arnaud Uyttenhove
- Executive Producer :
- Eva Van Riet
- Producer :
- Neil Cray
- Director, Photography :
- Dimitri Karakatsanis
- Editor :
- Martin leRoy
- Editor :
- Brian Ent
- Colorist :
- Scott Harris
- Colorist :
- Matt Hare
- Effects Company :
- Glassworks
- Flame Artist :
- Kyle Obley
- Nuke :
- Jos Wabeke
- Executive Producer :
- Jane Bakx
- Producer :
- Christian Downes
- Sound Director :
- Wave
- Sound Engineer :
- Randall McDonald
- Music :
- Darius Dante
- Voiceover :
- Haris Trnjanin (HT)
- Client :
- Guido Rosales
- Production Company :
- Caviar
Need a credit fix? Contact the Creativity Editors
Related work

Coca-Cola: After 131 years, the world’s most famous brand you never knew finally introduces itself.

Coca-Cola: A gigantic pink tongue symbolizes your Coke memories in brand's European spot

Coca-Cola: These Coke billboards point you to the nearest recycling bin
