Neon-bright, eight-foot-tall "yetis" ice skate through snowy streets to deliver gifts in this year's Christmas spot from Argos, the latest U.K. retailer to unveil its holiday campaign.
Created by CHI & Partners and directed by Henry Scholfield through Caviar, the spot was shot on a purpose-built skating track in Warsaw, and stars five semi-professional ice skaters wearing the furry costumes (they include twice British Figure Skating Champion Peter Hallam.) Last year's Argos spot for the holidays featured professional skiers.
The yetis collect, play with and deliver Argos' top products as they go, from Beats headphones, Virtual Reality headsets and Dyson vacuum cleaners to Fitbit, GoPro and Furby products, to the soundtrack of Danny Elfman's "What's This?" (from "The Nightmare Before Christmas") adapted by the Berlin Philharmonic Orchestra.
The theme of speed in particular promotes Argos' Fast Track Same Day delivery service and 60-second in-store collection promise. Stephen Vowles, marketing director at Argos, said, "What we love about this fun, fast-paced campaign is that it beautifully captures the spirit of excitement and anticipation surrounding Christmas. Fun-loving and friendly, these larger-than-life, speeding yetis colourfully bring to life the role that Argos hopes to play in the Christmases of families nationwide this Christmas and the skill, speed and precision that make us market leaders."
As well as the TV spot, breaking today, AllTogetherNow, CHI & Partners' sister agency within The &Partnership, will be creating a supporting social content campaign featuring the yetis, including a "Yeti Unboxing" series on YouTube. There will also be print work and the yetis may be making public appearances as part of a consumer PR campaign from W Communications.