Puma : Clever Little Bag
Puma's sustainable alternative to cardboard boxes.
Published On
Apr 12, 2010
Editor's Pick
Fuseproject just announced the release of Puma's Clever Little Bag to replace the brand's shoeboxes, kicking off Puma's next phase in its sustainability program.
The bag uses 65% less cardboard than the typical shoebox. Created out of non-woven mesh, the recyclable material requires less work and creates less waste. It has no laminated printing and no tissue paper, it takes up less space than boxes and also weighs less when shipping. It can also can serve as a replacement to the retail bag. According to fuseproject, all of this will result in Puma's reduction in water, energy and diesel consumption from manufacturing by more than 60% a year.
Credits
- Date
- Apr 13, 2010
- Brand :
- Puma
- Client :
- Puma
- Chairperson :
- David Droga
- Copywriter :
- Adam Noel
- Art Director :
- Jon Kubik
- Art Director :
- Kenny Kim
- Head of Integrated Production :
- Sally-Ann Dale
- Agency Producer :
- Samuel Kilbreth
- Agency Digital Producer :
- Andrew Allen
- Production Company :
- Labour
- Director :
- Ryan Dunn
- Director :
- Wyeth Hansen
- Executive Producer :
- Max Knies
- Song :
- "Checkers" By Antfood
- Sound Director :
- Labour
- Agency :
- Fuseproject
- Design Firm :
- Fuseproject
- Video Agency :
- Droga5
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Project Type