Nike : Count on Kobe
Kobe is everything.
Published On
Jan 17, 2013
Editor's Pick
Wieden & Kennedy overstates Kobe Bryant and his place in this world of ours in this funny, if slightly over-reaching commercial to promote Nike's Kobe 8 Systems. Directed by Angus Wall at Elastic, the commercial begins with a gorgeous shot of the cosmos, followed quickly by a declaration of Bryant's arrival to practice. The voiceover is one of the best parts of the spot, keeping things light even as they are oversold to within an inch of their lives. This much is certain: Kobe is King, and don't let anyone else tell you otherwise -- even though the Clippers might have something to say about that.
Credits
- Date
- Jan 18, 2013
- Brand:
- Nike
- Client:
- Nike
- Agency:
- Wieden & Kennedy-Portland
- Creative Director:
- Alberto Ponte
- Creative Director:
- Ryan O'Rourke
- Copywriter:
- Edward Harrison
- Copywriter:
- Brock Kirby
- Art Director:
- Sezay Altinok
- Producer:
- Chris Capretto
- Executive Creative Director/Production:
- Mark Fitzloff
- Executive Creative Director/Production:
- Susan Hoffman
- Executive Agency Producer:
- Ben Grylewicz
- Production Company:
- Elastic
- Director:
- Angus Wall
- Executive Producer:
- Megan Meloth
- Executive Producer:
- Jennifer Sofio Hall
- Line Producer:
- Tom Meloth
- Director, Photography:
- Larry Fong
- Editorial:
- Rock Paper Scissors
- Editor:
- Angus Wall
- Post Producer:
- Cristina Matracia
- Post Producer:
- CL Weaver
- Visual Effects:
- A52
- Music:
- Search Party
- Mix:
- Lime
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