Evian visits the ‘Mountain of Youth’ in epic fantasy commercial set in the Alps

BETC pays tribute to the source of the brand’s mineral water—and includes a sly reference to its classic baby campaigns

Published On
May 17, 2024

Editor's Pick

Evian water, maker of the viral baby commercials of yore, is out with a new global campaign that’s also focused on youth—but with a snowy new spin.

Crafted by agency BETC (which has recaptured the account from Wieden+Kennedy) and director Henry Scholfield, a new minute-plus global commercial is set on the “Mountain of Youth,” a fantasy location in the Alps where a group of fairylike people (dubbed the “Evianers”) live a life of mostly frolicking all day, it seems. But when a hiker visits the mountain, he can’t see them—as they’ve become adept at camouflaging themselves within the environment.

Set to the song “Joy” by Pharrell Williams, the spot pays homage to Evian’s heritage in the French Alps, where its mineral water is sourced through 15 years of natural filtration through Alpine glacial rocks. 

“I loved how this concept is actually an excellent life philosophy, ‘Live Young!’, cleverly disguised as a brand campaign,” said Scholfield. “I wanted this irreverence and joie de vivre to come to life in each of our depictions of their world, from what they do to what they wear, whilst capturing the spirit of the Mountain of Youth, and its inhabitants who are a lotta bit mischievous and a little bit wild.”

Accompanying print and OOH executions are also set in snowscapes. Some of the ads feature Evian’s global brand ambassadors such tennis stars Emma Raducanu, Frances Tiafoe and Stan Wawrinka and French golf champion Celine Boutier.

Out of home ad for Evian

Out of home ad for Evian

Out of home ad for Evian

Out of home ad for Evian

Out of home ad for Evian

Out of home ad for Evian

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Credits

Date
May 17, 2024
Client :
Evian
Agency :
BETC-Paris
Brand Manager :
Antoine Portmann
Brand Manager :
Dawid Borowiec
Brand Manager :
Isabella Bertin
Agency Manager :
Mercedes Erra
Agency Manager :
Dominique Verot
Agency Manager :
Anne-Laure Brunner
Agency Manager :
Marie-Alice Poisson
Agency Manager :
Lauryanne Sam
Agency Manager :
Alice Morel
Agency Manager :
Amélie Velly
President & Chief Creative Officer :
Remi Babinet
Executive Creative Director :
Antoinette Beatson
Creative Director :
David Martin Angelus
Art Director :
Aurelie Scalabre
Assistant Art Director :
Florian Padilla
Assistant Art Director :
Romane Bouvrain
Copywriter :
Olivier Mille
Strategic Planner :
Clément Boisseau
Strategic Planner :
Alexandre Ben-Soussan
Strategic Planner :
Tomas Couvry
Creative Resources Coordinator :
Elodie Diana
Creative Producer :
Laure Denizot
Production Company :
Wanda
Sound Company :
Gum
Director :
Henry Scholfield
DOP :
Pat Aldinger
Post Production :
Wanda
Head of Post Production :
Olivier Glandais
Post Producer :
Bissane Kim
Post Production House :
Royal Post/Paris
Post Production Executive :
Téotime Aguilar
Post Production Manager :
Jonathan Trebois
Edit House :
Icecream
Editor :
Edouard Mailaender
Grading :
No 8
Colorist :
Tim Smith
Color Junior Producer :
Hannah George
Colorist Assistant :
Michel Tran
Colorist Assistant :
Hadrian Kalmbach
Assistant Editor :
Anaelle Derouet
Assistant Editor :
Freiss Nathan
VFX Artist :
Onur Ortalan
VFX Artist :
Ronan Dusmenil
VFX Artist :
Mathieu De Brun
VFX Artist :
Joseph Catte
VFX Artist :
Alexandre Moukala-Pez
VFX Artist :
Lucas Monjo
VFX Artist :
Clément Leclerc
Flame Artist :
Grégory Langlois
VFX Post Production :
Wicked Pixels
Head of Post Production :
Carl Jeppe
VFX Supervisor :
Eddie Van Rensberg
VFX Senior Producer :
Leigh Human
Executive Producer :
Kamila Kelly
VFX Editor :
Stephanie Jandrell
Graphist :
Justin Reich
Copywriter :
Nadia Doherty
Photographer :
Dario Catellani
Director :
Piero M Bressan
Art Buyer :
Stephanie Giordano
Print Post Producer :
Valerie Kula
Production :
GENERAL POP
Production :
Jacques-Etienne Stein
Production :
Clara Smith
Production :
Lucie Wood
Production :
Margaux Meskinia

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Project Type