Red Bull Gets a B.A.S.E. Jumper to Jump off Everest

The last time Red Bull funded a record-breaking jump, it went over pretty well. "Stratos," the video account of Felix Baumgartner's jump from the edge of space, is the No. 4 branded video of all time, according to Visible Measures. The campaign received 194 million views since it launched in February of 2012, and more than a few parodies.