Best of 2014 #7 Interactive/Integrated: McDonald's Re-Enacts All the Best World Cup Moments, Using Fries

Framestore and Facebook Help Fast Feeder Recreate Matches

Published On
Jul 01, 2014

Editor's Pick

Through next week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social. See all the Best of 2014 so far here.

At #7 in Interactive/Integrated/Social, McDonald's stood out from the World Cup fray by using french fries to create great moments from the tournament. The clips were created overnight and were part of the brand's larger "GOL!" campaign.

Original Post:

If you're sick of all the more traditional World Cup ads, you can get a different take on the tournament thanks to McDonald's, which is re-enacting all of the key matches on YouTube -- with french fries. The short clips, created on an overnight turnaround with the help of Facebook's creative team and VFX experts Framestore, can be seen on a special YouTube stream entitled "FryFutbol." The activity is linked to McDonald's wider "GOL!" campaign, which includes an Augmented Reality app, redesigned packaging and a global TV spot.