Verizon Fios' New Spokesgirl Will School You in Football

McCann's New Campaign for Verizon Fios Teaches the Rules of the Game

Published On
Sep 30, 2013

Editor's Pick

Think girls aren't cut out for the NFL? An ambitious spitfire named Ella in this new spot for Verizon Fios out of McCann Erickson New York will make you think again. Harry Cocciolo of Bob Industries directs the funny tale about a young football fan whose brother thinks she's too much of a sissy to join in his gridiron game. But in the end--thanks to some fast schooling with the help of Verizon Fios, she proves him totally wrong.

Ella's role will continue online, on a branded YouTube page, via exclusive content, on a football blog, and on Twitter through #fiosfootballgirl. And, as in the spot, she'll be up front and center interviewing top football names like Boomer Esiason and LaVar Arrington on broadcast.

Credits

Date
Sep 30, 2013
Brand:
Verizon FiOS
Client:
Verizon FiOS
Agency:
McCann-New York
Executive Vice President/Chief Creative Offier:
Sean Bryan
Executive Vice President/Chief Creative Offier:
Tom Murphy
Senior Vice President/Group Creative Director:
Jesse Potack
Senior Vice President/Group Creative Director:
Benjamin Vendramin
Art Director:
Benjamin Vendramin
Writer:
Jesse Potack
Producer:
Meredith Rizzardi
Agency Music Producer:
Peter Gannon
Director, Photography:
Joshua Hess
Post/Graphic Effects:
Charlex
Original Music:
South
Director:
Harry Cocciolo
Production Company:
Bob Industries
Editor:
Marc Langley
Editorial Company:
The Whitehouse
Colorist:
Tom Poole
Color:
CO3
Audio Mixer:
Paul Weiss
Audio Mix Facility:
Sonic Union

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Project Type