Verizon Fios' New Spokesgirl Will School You in Football
McCann's New Campaign for Verizon Fios Teaches the Rules of the Game
Sep 30, 2013
Think girls aren't cut out for the NFL? An ambitious spitfire named Ella in this new spot for Verizon Fios out of McCann Erickson New York will make you think again. Harry Cocciolo of Bob Industries directs the funny tale about a young football fan whose brother thinks she's too much of a sissy to join in his gridiron game. But in the end--thanks to some fast schooling with the help of Verizon Fios, she proves him totally wrong.
Ella's role will continue online, on a branded YouTube page, via exclusive content, on a football blog, and on Twitter through #fiosfootballgirl. And, as in the spot, she'll be up front and center interviewing top football names like Boomer Esiason and LaVar Arrington on broadcast.