Diakonie : Help the Oma Site
Grannies go undercover.
Published On
Feb 24, 2010
Editor's Pick
Saatchi & Saatchi Frankfurt sent three grannies undercover, in an attempt to recruit more volunteers for charitable organization Diakonie Frankfurt. The elderly women were dispatched onto the streets of Germany, where they placed themselves in compromising positions that called for the help of passersby. Hidden cameras filmed those who came to their aid. The footage was featured on the campaign website, which saluted those who heeded the rescue calls, explained the Diakonie's mission and provided applications for volunteer work.
Credits
- Date
- Feb 25, 2010
- Brand :
- Diakonie
- Client :
- Diakonie
- Agency :
- Saatchi & Saatchi-Germany
- Chief Creative Officer :
- Burkhart von Scheven
- Creative Director :
- Eberhard Kirchhoff
- Art Director :
- Farida Amar
- Art Director :
- Tobias Biedermann
- Copywriter :
- Carlos Pabon
- Copywriter :
- Michael Causemann
- Strategic Planner :
- Anne Winkelmann
- Head of Creative Services :
- Michael M. Mascke
- TV Producer :
- Julia Kallmeyer
- Production Company :
- KAMERAD Film
- Director :
- Sven Staussberg
- Director :
- Jochen Brood
- Director :
- Jeremy Fuser
- Sound Director :
- Studio Funk
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Project Type
