Ghosts of mealtimes past haunt a kitchen in Ikea's cute and creepy spot

The retailer fights food waste in a holiday ad with Halloween vibes

Published On
Dec 02, 2020

Editor's Pick

Halloween is over, but plenty of holiday feasts and their inevitable leftovers are still ahead. Ikea’s latest spot bemoans those dishes left in the back of the fridge a little too long, with creepy, adorable ghosts of mealtimes past.

From old carrots and funky drumsticks pop restless spirits that roam around the kitchen, set to the tinkling of holiday music for a macabre, “Nightmare Before Christmas”-style vibe. But Ikea is ready to banish the ghosts, with mesh bags and sealable containers to keep food fresher longer.

The cute antics are made possible by puppets from the Scandinavian Puppets workshop, with creative from Virtue. The Perlorian Brothers directed, and the spot is currently running in Northern Europe. Recent work from Ikea Russia also pushes back against food waste, with a torrent of giant leftovers falling from the sky.


Dec 02, 2020
Client :
Agency :
Virtue Worldwide
Creative Director :
Emil Asmussen
Creative Director :
Rich Perusi
Producer :
Bruno Carvalho
Director :
The Perlorian Brothers
Snorre Ruhe
Production Designer :
Johan Broome
Puppet Creation :
Katja Serrander
Puppeteer :
Björn Carlberg
Puppeteer :
Petter Lennstrand
Digital Post :
Jonathan Wendt
Score :
Production House :
Hobby Films
Production House :
Line Producer :
Frida Alexandersson
Executive Producer :
Anna Bergstrom
First AD :
Erik Liss
Special Assistant to the Remote Director :
Anja Sundqvist

Need a credit fix? Contact the Creativity Editors