Ikea today is holding its first ever "Ikea Festival," with virtual and in-store events taking place across multiple markets to celebrate the idea of home.
Ikea today is holding its first ever "Ikea Festival," with virtual and in-store events taking place across multiple markets to celebrate the idea of home.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”