Subscribe
Work

Jeep uses Tupac’s ‘California Love’ track in new global campaign

Famous for Freedom Anthem “California Love” New 2024 Jeep® Wrangler (60 sec)
ES
By:
E.J. Schultz
August 28, 2023 06:42 PM

Jeep is injecting some California vibes into its newest global campaign by using one of the most popular rap songs ever written about the Golden State.

Featured Stories

Creativity
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
Creativity

FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also earned a top award.

TN
By:
Tim Nudd
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
TV Upfront
Takeaways from Disney’s upfront
TV Upfront
PH
By:
Parker Herren
Takeaways from Disney’s upfront
Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing
ES
By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront
PH
By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch

Latest News

How Airbnb is marketing its relaunched Experiences platform
WPP moves Grey’s reporting structure under Ogilvy
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
YouTube star MrBeast partners with Jack Link’s for line of jerky, beef sticks
Staying current is easy with newsletters delivered straight to your inbox.

See More in Work

AI makes our terrible world awesome, says Pika’s insane post-apocalypse ad
Apple’s ‘Mac to School’ ads, directed by Olivia Wilde, offer wry takes on college life
Authors retell Hinge couples’ love stories for Substack and a hardcover book
Apple Japan made a time-traveling ‘Shot on iPhone’ film with director Hirokazu Kore-eda
Staying current is easy with newsletters delivered straight to your inbox.