FIFA 13 : Join the Club

Enter the clubhouse.

Published On
Aug 31, 2012

Editor's Pick

Wieden & Kennedy Amsterdam take you on a rollicking ride through the FIFA 13 "clubhouse," where real soccer players and their gamer fans connect. A new FIFA player enters the club for the first time, and then goes on a mad dash around the place -- bumping into players like Joe Hart (who plays a kit boy), Alex Oxlade-Chamberlain, who's being auctioned off, and Lionel Messi, who decides to get in on some game=playing fun.

The 90-second film is just the start of the campaign. An interactive site created by AKQA lets you really get your head in the game and click around to find the backstories of the players and unlock other content.

The work -- while fun -- reminds us of Nike's "My Time is Now" film, created by Wieden's London office, which also included an epic, fast-paced film, and an interactive version as well.

Credits

Date
Aug 31, 2012
Brand:
FIFA 13
Client:
FIFA 13
Agency:
Wieden & Kennedy-Amsterdam
Executive Creative Director/Production:
Mark Bernath
Executive Creative Director/Production:
Eric Quennoy
Creative Director:
Mike Farr
Creative Director:
Pierre Janneau
Art Director:
Mike Bond
Copywriter:
Bern Hunter
Broadcast Director:
Erik Verheijen
Executive Producer:
Elissa Singstock
Producer Assistant:
Marlous Kusters
Creative Planner:
Ben Armistead
Communications Planner:
Richard Oldfield
Project Manager:
Pamela Prior
Art Producer:
Kristina Wilmar
Studio Artist:
Sebastiaan Laurentius
Studio Artist:
Tanya Funnel
Business Affairs:
Emilie Douque
Executive Creative Director/Production:
Nick Bailey
Associate Creative Director:
Simon Clancy
Art Director:
Christian Mezofi
Senior Designer:
Dino Erdmann
Designer:
Vanessa Carpanezi
Designer:
Sabrina Patzek
Copywriter:
Tessa Hewson
Senior Project Manager:
Iwona Droog-Echt
Project Manager:
Josh Preston
Technical Delivery Manager:
Andrew Scanlon
Senior Developer:
Ferdi Koomen
Senior Software Engineer:
Alexander Abramov
Software Engineer:
Eoin Roberts
Quality Assurance:
James Davis
Production Company:
Park Pictures
Director, Photography:
Glynn Speeckart
Producer:
Tim Kerrison
Executive Producer:
Stephen Brierley
Editing Company:
Whitehouse
Editor:
Russell Icke
Audio Post:
Grand Central Recordings
Sound Designer/Mixer:
Raj Sehgal
Music Supervisor:
Stephen Flannery
Post Production:
The Mill
Flame Artist:
Ben Turner
3D:
Ed Shires
Telecine:
James Bamford
Producer:
Matt Williams
Photographer:
Ewen Spencer
Agent:
We Folk
Print Production:
Park Pictures
Retoucher:
Postmen
Senior Producer:
Elin Tiberg
Photographer:
Finn Taylor
Photographer's Assistant:
Arash Fatehi
Digital Operator:
Tim Wheeler
Director:
The Glue Society (Gary Freedman)

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