Wieden & Kennedy Amsterdam take you on a rollicking ride through the FIFA 13 "clubhouse," where real soccer players and their gamer fans connect. A new FIFA player enters the club for the first time, and then goes on a mad dash around the place -- bumping into players like Joe Hart (who plays a kit boy), Alex Oxlade-Chamberlain, who's being auctioned off, and Lionel Messi, who decides to get in on some game=playing fun.
The 90-second film is just the start of the campaign. An interactive site created by AKQA lets you really get your head in the game and click around to find the backstories of the players and unlock other content.
The work -- while fun -- reminds us of Nike's "My Time is Now" film, created by Wieden's London office, which also included an epic, fast-paced film, and an interactive version as well.