Southern Comfort's Newest Ad Features a Karate Master With the Smoothest Moves Ever

W+K Returns to Continue the Tale of the Man from 'Shampoo'

Published On
Aug 19, 2013

Editor's Pick

Remember the SoCo-fueled man who spent some time getting the most comfortable shampoo ever, in Wieden & Kennedy's last ad for the liquor? Well, turns out he's got more than clean hair on his mind. He's also a karate-master, as evidenced in Tim Godsall's latest, which shows the mustachioed maestro regaling the ladies in the hair salon with some pretty snazzy moves. The best part: He does it all without breaking a sweat, and with bits of tin foil on his to-be-highlighted hair. The ad is set to "I'm a Fool to Care," by Les Paul & Mary Ford.


Aug 19, 2013
Brand :
Southern Comfort
Client :
Southern Comfort
Agency :
Wieden & Kennedy - New York
Executive Creative Director/Production :
Scott Vitrone
Executive Creative Director/Production :
Ian Reichenthal
Creative Director :
Jimm Lasser
Creative :
Jeff Dryer
Creative :
Nick Kaplan
Producer :
Orlee Tatarka
Head of Content Production :
Lora Schulson
Production Company :
Biscuit Filmworks LA
Director :
Tim Godsall
Executive Producer :
Holly Vega
Line Producer :
Rick Jarjoura
Director, Photography :
Darko Suvac
Editorial :
Mackenzie Cutler
Editor :
Gavin Cutler
Assistant Editor :
Ryan Steele
Post Executive Producer :
Sasha Hirschfeld
Visual Effects :
The Mill
Visual Effects Head of Production :
Sean Costelloe
Visual Effects Producer :
Orlaith Finucane
Lead Flame Artist :
Jade Kim
Visual Effects Supervisor :
Peter Smith
Visual Effects Supervisor :
Peter McAuley
Music Supervision :
Andrew Charles Kahn
Music Supervision :
Good Ear Music Supervision
Mix :
Sonic Union

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Project Type