Meet the Cutest (Future) Paralympian Ever in Samsung's New Ad
72andSunny Releases Latest in 'Sport Doesn't Care' Campaign
Mar 07, 2014
Last month, Samsung Mobile kicked off its support of the Sochi 2014 Paralympic Games with manifesto and anthem spots created out of 72andSunny Amsterdam. The brand continues its sponsorship with this endearing new film starring Keira, a totally adorable, 7-year-old Paralympian-to-be from Canada. The film follows her as she straps on a ski boot to her prosthetic leg and proceeds to tackle some fairly moderate slopes, screaming with glee throughout. The film was directed by Henry-Alex Rubin of Smuggler London.