Meet the Cutest (Future) Paralympian Ever in Samsung's New Ad
72andSunny Releases Latest in 'Sport Doesn't Care' Campaign
Published On
Mar 07, 2014
Editor's Pick
Last month, Samsung Mobile kicked off its support of the Sochi 2014 Paralympic Games with manifesto and anthem spots created out of 72andSunny Amsterdam. The brand continues its sponsorship with this endearing new film starring Keira, a totally adorable, 7-year-old Paralympian-to-be from Canada. The film follows her as she straps on a ski boot to her prosthetic leg and proceeds to tackle some fairly moderate slopes, screaming with glee throughout. The film was directed by Henry-Alex Rubin of Smuggler London.
Credits
- Date
- Mar 07, 2014
- Brand :
- Samsung
- Client :
- Samsung
- Agency :
- 72andSunny-Amsterdam
- Director :
- Henry-Alex Rubin
- Production Company :
- Smuggler London
- Executive Creative DIrector/Writer :
- Carlo Cavallone
- Creative Director/Designer :
- Paulo Martins
- Writer :
- Yann Corlay
- Designer :
- Wendy Richardson
- Group Brand Director :
- Caroline Britt
- Senior Brand Manager :
- Rebeccah Lowe
- Brand Manager :
- Hanna Petit
- Film Producer :
- Eline Bakker
- Senior Business Affairs Manager :
- Madelon Pol
- Senior Business Affairs Manager :
- Nickie Stevens
- Director, Strategy :
- Stephanie Newman
- Communications Strategy Director :
- Simon Summerscales
- Executive Producer :
- Fergus Brown
- Executive Producer :
- Chris Barrett
- Producer :
- Ramon Leakey
- Director, Photography :
- David Devlin
- Edit House :
- Whitehouse Post London
- Editor :
- Russell Icke
- Assistant Editor :
- Iain Whitewright
- Executive Producer :
- Lisa Kenrick
- Post House :
- Glassworks Amsterdam
- Executive Producer :
- Armand Weeresinghe
- Colorist :
- Scott Harris
- Lead Flame Artist :
- Morten Vinther
- Flame Artist :
- Kyle Obley
- Flame Artist :
- Urs Furrer
- Flame Artist :
- Bob Roijen
- Music Company :
- Madplanet London
- Company Director :
- Sam Morris
- Company Director :
- Dan Rodgers
- Music License :
- Audionetwork London
- Title Track :
- Last Dance
- Composer :
- Tim Garland
- Publisher :
- Audionetwork Limited
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Project Type
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