Meet the Cutest (Future) Paralympian Ever in Samsung's New Ad

72andSunny Releases Latest in 'Sport Doesn't Care' Campaign

Published On
Mar 07, 2014

Editor's Pick

Last month, Samsung Mobile kicked off its support of the Sochi 2014 Paralympic Games with manifesto and anthem spots created out of 72andSunny Amsterdam. The brand continues its sponsorship with this endearing new film starring Keira, a totally adorable, 7-year-old Paralympian-to-be from Canada. The film follows her as she straps on a ski boot to her prosthetic leg and proceeds to tackle some fairly moderate slopes, screaming with glee throughout. The film was directed by Henry-Alex Rubin of Smuggler London.


Mar 07, 2014
Brand :
Client :
Agency :
Director :
Henry-Alex Rubin
Production Company :
Smuggler London
Executive Creative DIrector/Writer :
Carlo Cavallone
Creative Director/Designer :
Paulo Martins
Writer :
Yann Corlay
Designer :
Wendy Richardson
Group Brand Director :
Caroline Britt
Senior Brand Manager :
Rebeccah Lowe
Brand Manager :
Hanna Petit
Film Producer :
Eline Bakker
Senior Business Affairs Manager :
Madelon Pol
Senior Business Affairs Manager :
Nickie Stevens
Director, Strategy :
Stephanie Newman
Communications Strategy Director :
Simon Summerscales
Executive Producer :
Fergus Brown
Executive Producer :
Chris Barrett
Producer :
Ramon Leakey
Director, Photography :
David Devlin
Edit House :
Whitehouse Post London
Editor :
Russell Icke
Assistant Editor :
Iain Whitewright
Executive Producer :
Lisa Kenrick
Post House :
Glassworks Amsterdam
Executive Producer :
Armand Weeresinghe
Colorist :
Scott Harris
Lead Flame Artist :
Morten Vinther
Flame Artist :
Kyle Obley
Flame Artist :
Urs Furrer
Flame Artist :
Bob Roijen
Music Company :
Madplanet London
Company Director :
Sam Morris
Company Director :
Dan Rodgers
Music License :
Audionetwork London
Title Track :
Last Dance
Composer :
Tim Garland
Publisher :
Audionetwork Limited

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