A Whopper Hits Death Row in This Edgy Burger King Spot
Brand Pulls Another Daring Move--With an Unexpected Twist
Editor's Pick
There are plenty who would say Death Row is no laughing matter. But Burger King dares to go there in a new spot out of Buzzman, Paris that illustrates the lengths people will go to for a Whopper.
The ad is set in a prison as we see a covered dish with a prisoner's final meal wheeled down a corridor of cells to where guards are assembling an electric chair. The prisoner, looking suitably like a hardened criminal, opens the lid to reveal a Whopper and fries. One of the guards looks longingly at the meal.
Next, we see the guard locking the cell and walking out of the prison, captured on CCTV in his uniform and cap, while the prisoner is apparently relishing his burger. But the final scenes reveal the prisoner driving away laughing, while the guard chows down on the Whopper.
Directed by Ivan Grbovic at Wanda, the ad is airing online and on French TV from Jan. 16.
Credits
- Date
- Jan 11, 2018
- Brand :
- Burger King
- Client :
- Burger King
- Agency :
- Buzzman-Paris
- Director, Marketing :
- Béatrice Roux
- Project Manager :
- Marine Dupas
- President :
- Georges Mohammed-Chrif
- Executive Creative Director :
- Georges Mohammed-Chrif
- Vice President :
- Thomas Granger
- Managing Director :
- Julien Levilain
- Creative Director :
- Jean-Christophe Royer
- Creative Director :
- Tristan Daltroff
- Creative Director :
- Louis Audard
- Artistic Director :
- Louis Audard
- Copywriter :
- Tristan Daltroff
- Artistic Director :
- Edouard Jacquelin
- Account Director :
- Pierre Guengant
- Account Manager :
- Loc Coelho
- Account Executive :
- Clmence Gateau
- Account Executive Assistant :
- Antoine Boizeau
- Strategic Planning :
- Clément Scherrer
- Head of Social Media :
- Julien Scaglione
- Social Media Manager :
- Marie Le Scao
- Social Media Manager :
- Elise Lassimoulie
- Head of PR and Communication :
- Amlie Juillet
- PR and Communication Assistant :
- Suzanne Langlais
- PR and Communication Assistant :
- Victoire Fouquet-Lapar
- Rights Management :
- Dee Perryman
- Head of TV :
- Vanessa Barbel
- TV Production/Event :
- Benoit Crouet
- Production :
- Wanda
- Sound Production :
- Schmooze
- Music Supervisor :
- Circonflex
- Director :
- Ivan Grbovic
- Producer :
- Claude Fayolle
- Post Producer :
- Olivier Glandais
Need a credit fix? Contact the Creativity Editors
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