LVMH's surreal holiday film draws viewers into a craftsy fantasyland featuring otters, dodos and more

Ad for the fashion conglomerate's Spanish brand Loewe was inspired by ceramicist William De Morgan

Published On
Nov 13, 2019

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If you're already sick of conventional holiday ads, here's a surreal offering from Loewe, the LVMH-owned Spanish luxury brand.

The campaign is directed by Nina Gantz of Blinkink, who mingles live action with puppetry and animation to bring to life whimsical creatures, inspired by the work of British Arts and Craft ceramicist William De Morgan.

Set to an original recording of choral music specially composed for the campaign by Terence Dunn, it starts off like a typical fashion ad, with a model walking across a Moroccan-themed room with a shallow pool. Suddenly an animated otter jumps out and we follow him through a tapestry into a journey into a fantasy sequence involving a wading bird, a kid in a frog suit, a dragonfly and a dodo that gets exterminated. The otter emerges as a puppet out of a De Morgan-style ceramic vase, and it all ends with one of the more interesting bags we've seen in a while. 

The film is running in cinemas as well as on social media and some out-of-home. It promotes the brand's William de Morgan Capsule Collection, which includes items such as a black leather jacket with a crimson dodo painted on its back. While it's described by the company as its holiday ad, it's a world away from the carols and Santas seen elsewhere. 

“The brief from Loewe was to create a film that brings the world of William De Morgan to life," said Gantz in a statement. "It was an amazing world to dive into! We were also very happy to have a real puppet genius, Josie Corben, who worked on films such as 'Isle of Dogs' and 'Frankenweenie,' join us in this beautiful endeavor.”

“This campaign defies all Christmas clichés," added Jonathan Anderson, creative director at Loewe. "William De Morgan was the main inspiration for the new collection and his work lent itself very well as a starting point for a darkly strange and fun film which epitomizes the collection.”



Nov 13, 2019
Client :
Production Company :
Director :
Nina Gantz
Executive Producer :
Bart Yates
Producer :
Janet Smith
Production Manager :
Jack Bingham
Director of Photography :
Malcolm Hadley
1st AD :
Rory Shaw
Location Manager :
Ross Kirkman
Focus Puller :
Toby Goodyear
Steadycam :
Jon Kassell
Gaffer :
Tim O’Connell
Electrician :
Jonathan Woodard
Electrician :
Billy Boston
Electrician :
Robin Brigham
Nat Valente
Ewan Macfarlan
Art Director / Production Designer :
Gordon Allen
Assistant Art Director :
Jasmine Nixon
Needle Worker :
Eden Allen
Puppet Maker :
Josie Corben
Assistant Puppet Maker :
Isobel Irwin
Tapestry Maker :
Rose Popham
Set Maker :
Yossel Simpson Little
Set Dresser :
Brin Frost
Model Maker :
Sarah Crombie
Model Maker :
Rachel Lloyd
Scenic and Model Painter :
Richard Davidson
Animation Rigger :
Robin Jackson
Animator :
Steve Warne
Animator :
Andy Biddle
Animator :
Adam M. Watts
VFX Supervisor :
Quentin Vien
Post Production Manager :
Rosanna Morley
Compositor :
Emre Samioglu
Compositor :
Turker Tuncer
Making Of :
Joe Eckworth
Grade :
Simona Cristea

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