MassMutual Celebrates Veteran's Day with Inspiring Branded Film Honoring Shared Values

Teamwork. Interdependence. Mutuality. These are some of the values that MassMutual shares with retired U.S. Army Command Sergeant Major Gretchen Evans. For Veteran’s Day, Newfangled Studios and MassMutual teamed up to create a branded film that brought those values to life. The goal? Honor our veterans and grow brand love amongst the most patriotic viewers. To drive to the long form asset on paid social, the team at Newfangled Studios created a series of shorter bespoke assets that were MassMutual branded and designed to entice users to click through to watch the full documentary.