The NBA puts on a classic kids' holiday play to promote Christmas Day games

Ad featuring basketball legends and superfan 'NonStop' is a take on 'The Night Before Christmas'

By
Alexandra Jardine
Published On
Dec 12, 2022

Editor's Pick

The NBA's 2022 holiday spot remakes a classic children's play, but with some basketball twists.

The spot, released in anticipation of the annual NBA on Christmas Day five game slate, features NBA superfan Non-Stop, who was first introduced in the league’s tip-off campaign. He makes his return to preview Christmas Day matchups this year and is joined by a cast of NBA legends, musicians, influencers and young fans for a take on "The Night Before Christmas."

Non-Stop takes the audience from game-to-game beginning with Golden State Warriors vs. Memphis Grizzlies and along the way the action features the likes of Julius Erving and Ray Allen, as well as actress and influencer Brittney Elena and rapper Action Bronson.

The spot was created by Translation and directed by Traktor via Stink Films. It premiered during the NBA Finals rematch between the Boston Celtics vs. Golden State Warriors game on Dec. 10 for the opening night of the ABC primetime slate and is also streaming on the NBA App and across @NBA social and digital platforms.

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Credits

Date
Dec 12, 2022
Client :
NBA
Agency :
Translation
Chief Marketing Officer :
Tammy Henault
Senior Vice President Creative Services :
Janine Dugre
Senior Vice President Global Fan Marketing :
Jess Park
Senior Vice President Content Production :
Dion Cocoros
Vice President Media Strategy and Planning :
Larissa Johnson
Vice President Photos :
Joseph Amati
Vice President Global Fan Marketing :
Kim Clark
Associate Vice President Brand Marketing :
Katie Papelian
Senior Director Global Fan Marketing :
Alaina Williams
Senior Advertising Manager :
Matthew Halliwell
Senior Manager Media Marketing and Entertainment :
Jacinda Ortiz
Social and Digital Content Creation :
Jim Poorten
Producer :
Andrew Thompson
Creative Consultant :
Rudy Crew
Senior Vice President Entertainment and Player Marketing :
Charlie Rosenzweig
Senior Vice President Entertainment and Player Marketing :
Michael Levine
Manager Entertainment and Player Marketing :
Molly Arnay
Senior Manager Content Promotions and PSAs :
Cory Zalewski
Chief Executive Officer :
Steve Stoute
President :
Ann Wool
Chief Creative Officer :
Jason Campbell
Chief Strategy Officer :
Sandi Preston
Group Context Director :
Joel Rodriguez
Group Creative Director :
Mina Mikhael
Creative Director :
Steve Horn
Art Director :
Emeline Earman
Copywriter :
MK Holladay
Head of Integrated Production :
Alison Hill
Senior Producer :
Ava Rant
Producer :
Rebecca Parra
Head of Client Services :
Susanna Swartley
Group Account Director :
David Mintz
Account Director :
Taylor West
Account Executive :
Laura Palacino
Group Strategy Director :
Kate Perkins
Junior Strategist :
Mokhtar Al-Yamani
Senior Context Strategist :
Alex Glaum
Context Strategist :
Mike Howard
Production Company :
Stink Films
Director :
Traktor
Director of Photography :
Hoyte van Hotema
VP/Executive Producer :
Mungo Maclagan
Line Producer :
Mark Walejko
Head of Production :
Ari Schneiderman
Production Designer :
Jason Schuster
VFX Company :
Parliament
Color Grade :
Rare Medium
Colorist :
Mikey Rossiter
EP/Managing Partner :
Heath Raymond
Editor :
Joe Guest
Assistant Editor :
Alyce Muhammad
Managing Director :
Justin Brukman
Executive Producer :
Sarah Roebuck
Executive Producer :
Michelle Corney
Producer :
Sue Romweber
HoP :
Penny Ensley
Audio Post Production :
Sonic Union
Sound Designer & Mix Engineer :
Rob Difondi
Head of Production :
Patrick Sullivan
Original Music :
Walker
Managing Director :
Sara Matarazzo
Senior Producer :
Dottie Scharr
Senior Producer :
Neha Ewell
Associate Producer :
Samantha Zirin
Business Affairs Manager :
Deanna Romine
Junior Art Director :
Jordyn Silver

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Industry
Sports
Project Type
TV Campaign
Tags
Holiday

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