The NBA puts on a classic kids' holiday play to promote Christmas Day games
Ad featuring basketball legends and superfan 'NonStop' is a take on 'The Night Before Christmas'
Editor's Pick
The NBA's 2022 holiday spot remakes a classic children's play, but with some basketball twists.
The spot, released in anticipation of the annual NBA on Christmas Day five game slate, features NBA superfan Non-Stop, who was first introduced in the league’s tip-off campaign. He makes his return to preview Christmas Day matchups this year and is joined by a cast of NBA legends, musicians, influencers and young fans for a take on "The Night Before Christmas."
Non-Stop takes the audience from game-to-game beginning with Golden State Warriors vs. Memphis Grizzlies and along the way the action features the likes of Julius Erving and Ray Allen, as well as actress and influencer Brittney Elena and rapper Action Bronson.
The spot was created by Translation and directed by Traktor via Stink Films. It premiered during the NBA Finals rematch between the Boston Celtics vs. Golden State Warriors game on Dec. 10 for the opening night of the ABC primetime slate and is also streaming on the NBA App and across @NBA social and digital platforms.
Credits
- Date
- Dec 12, 2022
- Client :
- NBA
- Agency :
- Translation
- Chief Marketing Officer :
- Tammy Henault
- Senior Vice President Creative Services :
- Janine Dugre
- Senior Vice President Global Fan Marketing :
- Jess Park
- Senior Vice President Content Production :
- Dion Cocoros
- Vice President Media Strategy and Planning :
- Larissa Johnson
- Vice President Photos :
- Joseph Amati
- Vice President Global Fan Marketing :
- Kim Clark
- Associate Vice President Brand Marketing :
- Katie Papelian
- Senior Director Global Fan Marketing :
- Alaina Williams
- Senior Advertising Manager :
- Matthew Halliwell
- Senior Manager Media Marketing and Entertainment :
- Jacinda Ortiz
- Social and Digital Content Creation :
- Jim Poorten
- Producer :
- Andrew Thompson
- Creative Consultant :
- Rudy Crew
- Senior Vice President Entertainment and Player Marketing :
- Charlie Rosenzweig
- Senior Vice President Entertainment and Player Marketing :
- Michael Levine
- Manager Entertainment and Player Marketing :
- Molly Arnay
- Senior Manager Content Promotions and PSAs :
- Cory Zalewski
- Chief Executive Officer :
- Steve Stoute
- President :
- Ann Wool
- Chief Creative Officer :
- Jason Campbell
- Chief Strategy Officer :
- Sandi Preston
- Group Context Director :
- Joel Rodriguez
- Group Creative Director :
- Mina Mikhael
- Creative Director :
- Steve Horn
- Art Director :
- Emeline Earman
- Copywriter :
- MK Holladay
- Head of Integrated Production :
- Alison Hill
- Senior Producer :
- Ava Rant
- Producer :
- Rebecca Parra
- Head of Client Services :
- Susanna Swartley
- Group Account Director :
- David Mintz
- Account Director :
- Taylor West
- Account Executive :
- Laura Palacino
- Group Strategy Director :
- Kate Perkins
- Junior Strategist :
- Mokhtar Al-Yamani
- Senior Context Strategist :
- Alex Glaum
- Context Strategist :
- Mike Howard
- Production Company :
- Stink Films
- Director :
- Traktor
- Director of Photography :
- Hoyte van Hotema
- VP/Executive Producer :
- Mungo Maclagan
- Line Producer :
- Mark Walejko
- Head of Production :
- Ari Schneiderman
- Production Designer :
- Jason Schuster
- VFX Company :
- Parliament
- Color Grade :
- Rare Medium
- Colorist :
- Mikey Rossiter
- EP/Managing Partner :
- Heath Raymond
- Editor :
- Joe Guest
- Assistant Editor :
- Alyce Muhammad
- Managing Director :
- Justin Brukman
- Executive Producer :
- Sarah Roebuck
- Executive Producer :
- Michelle Corney
- Producer :
- Sue Romweber
- HoP :
- Penny Ensley
- Audio Post Production :
- Sonic Union
- Sound Designer & Mix Engineer :
- Rob Difondi
- Head of Production :
- Patrick Sullivan
- Original Music :
- Walker
- Managing Director :
- Sara Matarazzo
- Senior Producer :
- Dottie Scharr
- Senior Producer :
- Neha Ewell
- Associate Producer :
- Samantha Zirin
- Business Affairs Manager :
- Deanna Romine
- Junior Art Director :
- Jordyn Silver
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