George Clooney has been the face of Nespresso for over a decade, in spots that have become fun romps detailing the sometimes absurd lengths he’ll go to for his favorite coffee. Though the campaign didn’t run in the U.S. until 2015, in the years since, a series of big-name stars have joined him. Danny DeVito gets competitive, Andy Garcia taunts Clooney from afar, Jack Black gets schooled.
A new spot from McCann New York finds Clooney where he belongs--on the silver screen, for a while anyway. This time he plays a knight, victorious against a foul dragon slain to win the favor of Natalie Dormer (“Game of Thrones”), playing a familiar role as a fantasy queen.
But Sir Clooney’s reward isn’t a landed title or scented kerchief. He wants Nespresso, and he knows he can’t get it in Westeros, so he hops out of the screen and into the real world. Backed by Peter Gabriel’s “Solsbury Hill” (an anthem of sorts for finding oneself), he traverses Manhattan, dodging foot traffic and grumpy tourists to find the right brew. All the while, Dormer and her court wait impatiently as the film drags on without him.
“The Quest” is the largest global Nespresso campaign to date and will run on more than 30 countries, on TV and in digital, print, social, in-store and out-of-home placements.
Another spot features Clooney and Dormer and a clumsy faux pas. When the knight spills a drop of coffee, it upsets not just the queen but everyone in the supply chain, from the farmers and harvesters to the roasters and testers. It’s meant to tout the company’s sustainability practices, and individual interviews with the people responsible for bringing the coffee to cups around the world appear on Nespresso’s social channels and website.