George Clooney and Natalie Dormer leave the kingdom behind to quest for coffee

The latest celebrity-filled Nespresso spot sees a knight and a queen step through the silver screen

Published On
Oct 17, 2018

Editor's Pick

George Clooney has been the face of Nespresso for over a decade, in spots that have become fun romps detailing the sometimes absurd lengths he’ll go to for his favorite coffee. Though the campaign didn’t run in the U.S. until 2015, in the years since, a series of big-name stars have joined him. Danny DeVito gets competitive, Andy Garcia taunts Clooney from afar, Jack Black gets schooled.

A new spot from McCann New York finds Clooney where he belongs--on the silver screen, for a while anyway. This time he plays a knight, victorious against a foul dragon slain to win the favor of Natalie Dormer (“Game of Thrones”), playing a familiar role as a fantasy queen.

But Sir Clooney’s reward isn’t a landed title or scented kerchief. He wants Nespresso, and he knows he can’t get it in Westeros, so he hops out of the screen and into the real world. Backed by Peter Gabriel’s “Solsbury Hill” (an anthem of sorts for finding oneself), he traverses Manhattan, dodging foot traffic and grumpy tourists to find the right brew. All the while, Dormer and her court wait impatiently as the film drags on without him.

“The Quest” is the largest global Nespresso campaign to date and will run on more than 30 countries, on TV and in digital, print, social, in-store and out-of-home placements.

Another spot features Clooney and Dormer and a clumsy faux pas. When the knight spills a drop of coffee, it upsets not just the queen but everyone in the supply chain, from the farmers and harvesters to the roasters and testers. It’s meant to tout the company’s sustainability practices, and individual interviews with the people responsible for bringing the coffee to cups around the world appear on Nespresso’s social channels and website.

Credits

Date
Oct 17, 2018
Client:
Nespresso
Agency:
McCann Worldgroup
North America Chief Creative Officer:
Eric Silver
Co-Chief Creative Officer:
Tom Murphy
Co-Chief Creative Officer:
Sean Bryan
Executive Creative Director:
Larry Platt
Executive Creative Director:
Daniel Rodriguez
Creative Director:
Carlos Wigle
Creative Director:
Scott Cooney
Art Director:
Sanay Lemus
Copywriter:
Kinzie Buckley
Senior Copywriter:
Meredith Young
Senior Art Director:
Stephanie Del Rosal
Art Director:
Francisco Valenzuela Barrera
Director of Broadcast Production:
Danielle Korn
Executive Producer:
Kathy Love
Group Account Director:
Amber Greenwalt
Assistant Account Executive:
Noah Helgenberg
Strategy Director:
Anna Andreis
Strategist:
Nina Kosoff
Project Manager:
Ethel Jones
Production:
Untitled Inc / EP
Director:
Grant Heslov
Co-Founder/Executive Producer:
James Evans
Director of Photography:
Phendon Papamichael
Line Producer:
Carr Donald
Photo:
Beware Doll
Photographer/Director:
Sam Jones
Director of Photography:
Nicole Whitaker
Edit:
BigSky Edit
Editor:
Chris Franklin
Executive Producer:
Sarah Van Tassel
Producer:
Ali Corsie
Visual Effects Supervisor/Artist:
Ryan Sears
Chief Customer Officer:
Alfonso Gonzalez
Head of Brand Identity:
Anna Lundstrom
Global Communications Project Manager:
Sarah Sauder
Global Communications Project Manager:
Krisztina Palmai
Brand PR Specialist:
Rebecca Johnston
President & CEO Nespresso USA:
Guillaume Le Cunff
Vice President of Marketing:
Davide Moro
Director of Marketing:
Justin DeGeorge
PR & Corporate Communications:
Katarina Wos

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Project Type