Nike and Gail Bean spill the tea on the new WNBA season

Wieden+Kennedy Portland and director Daps bring fun concept to life in first of what will be a series of spots

Published On
Jun 05, 2023
Gail Bean dressed in orange at her own tea party

Editor's Pick

Gail Bean cordially invites you to a tea party in Nike’s campaign for the new WNBA season, via Wieden+Kennedy Portland.

It was an eventful offseason for the league. And with women’s sports ascendant—the the NCAA women's tournament saw recording viewership, and excitement is building on the soccer front, too, in a Women’s World Cup soccer year—the WNBA is poised to have its most successful season yet.

And of course, there’s nothing like advertising to both celebrate and add to the WNBA’s growing cultural cachet—with help from Bean (who played Wanda Bell on “Snowfall”), who brings the perfect amount of swagger to the proceedings.


The spot was crafted by the creative team of copywriter Jordan Dinwiddie and art director Emma Barnett. It was directed by Daps at Anonymous Content. It’s the beginning of a series—with three more spots launching throughout the month.


Jun 05, 2023
Client :
Nike Basketball
Agency :
Wieden & Kennedy-Portland
Executive Creative Director :
Caleb Jensen
Executive Creative Director :
Blair Warren
Creative Director :
Emma Barnett
Creative Director :
Jordan Dinwiddie
Art Director :
Emma Barnett
Copywriter :
Jordan Dinwiddie
Head of Production :
Orlee Tatarka
Executive Producer :
Kerli Teo
Senior Producer :
Shelley Eisner
Senior Art Producer :
Grace Petrenka
Senior Art Producer :
Rosie Ollero
Art Production Assistant :
Lily Teague
Creative Operations Manager :
Jaymie Steck
Creative Operations Manager :
Andrea Drapcho
Designer :
Charlie Hilton
Designer :
Hui Chen Ou Yang
Senior Design Producer :
Sarah Starr
Design Producer :
Paris Fontes-Michel
Studio Specialist :
Matt Blum
Retoucher :
Amy Ellars
Strategy Director :
Becca Taylor
Strategist :
Anthony Holton
Group Media Director :
Brian Goldstein
Media Director :
Reme DeBisschop
Associate Media Director :
Jaron Diaz
Comms + Media Supervisor :
Darryl Maxwell
Group Brand Director :
Kathryn Addo
Management Supervisor :
Paanii Annan
Brand Manager :
Katie Rietzke
Head of Business Affairs :
Amber Lavender
Executive Business Affairs Manager :
Karen Crossley
Talent Payment :
Lisa Everett
Broadcast Traffic :
Maisie Plew
Broadcast Traffic :
Greg Depp
Copy Editing :
James Yu
Senior Creative Director :
Matt Anderson
Brand Narrative Director :
Carly Williamson
Studio Manager :
Michelle Garner
Creative Producer :
Katie O'Brien
Brand Marketing :
Michelle Campbell
Brand Creative Art Director :
Noah Wilson
Production Company :
Anonymous Content
Director :
Executive Producer :
SueEllen Clair
Line Producer :
Sara Lacombe
Director of Photography :
Ava Berkofsky
Photography Production Company :
Photographer :
Michelle Watt
Executive Producer :
Tricia Sherman
Production Manager :
Clarissa Garrett
Editorial Company :
Rock Paper Scissors
Editor :
Lauren Dellara
Assistant Editor :
Kris Faris
Post Producer :
Lauren Pullano
Post Executive Producer :
Shada Shariatzdeh
Post Executive Producer :
Dre Krichevsky
Managing Director :
Eve Kornblum
VFX Company :
Creative Director :
Andres Barrios
VFX Supervisor :
Matt Sousa
Lead Flame Artist :
Dan Ellis
Flame Artist :
Rod Basham
Flame Artist :
Michael Vaglienty
Head of Tracking :
Joe Chiechi
Online Editor :
Corey Martinez
Producer :
Meredith Cherniack
Head of Production :
Drew Rissman
Executive Producer :
Patrick Nugent
Executive Producer :
Kim Christensen
Managing Director :
Jennifer Sofio Hall
Color :
Colorist :
Kya Lou
Colorist Assistant :
David Oh
Colorist Assistant :
Matthew Stepanek
Executive Producer :
Christina Roldan
Head of Production :
Diane Valera
Associate Producer :
Alex Zhao
Music Company :
Walker Music
Managing Director :
Sara Matarazzo
Senior Executive Producer :
Stephanie Pigott
Senior Producer :
Danielle Soury
Business Affairs Manager :
Deanna Romine
Artist/Writer :
Sound Design/Mix :
Field Day Sound
Sound Design :
Morgan Johnson
Mix :
Noah Woodburn
Executive Producer :
Leslie Carthy

Need a credit fix? Contact the Creativity Editors

Project Type