Gail Bean cordially invites you to a tea party in Nike’s campaign for the new WNBA season, via Wieden+Kennedy Portland.

It was an eventful offseason for the league. And with women’s sports ascendant—the the NCAA women's tournament saw recording viewership, and excitement is building on the soccer front, too, in a Women’s World Cup soccer year—the WNBA is poised to have its most successful season yet.

And of course, there’s nothing like advertising to both celebrate and add to the WNBA’s growing cultural cachet—with help from Bean (who played Wanda Bell on “Snowfall”), who brings the perfect amount of swagger to the proceedings.

The spot was crafted by the creative team of copywriter Jordan Dinwiddie and art director Emma Barnett. It was directed by Daps at Anonymous Content. It’s the beginning of a series—with three more spots launching throughout the month.