A Pinterest Dream Comes True in New Burt's Bees Campaign

Contest invites you to submit your 'perfect morning'

Published On
Apr 03, 2013

Editor's Pick

What if your "perfect" Pinterest board came true? Burt's Bees "Gud" line and Baldwin& will make it happen, to promote the brand's new Red Ruby Groovy "morning" scent. This video launches a contest that will have the company turn some Pinterest boards into reality, with $25,000 going towards making each one come true. It has already happened once before with Keri Pfeifer, whose perfect morning took place in Tulum on Mexico's Yucutan. This promotional video will be used to advertise the contest.

Credits

Date
Apr 03, 2013
Brand:
Burt's Bees
Client:
Burt's Bees
Agency:
Baldwin&
Creative Director:
David Baldwin
Creative Director:
Bob Ranew
Art Director:
April Lauderdale
Copywriter:
Chad Temples
Agency Production:
Driver Media
Agency Production:
Erica Brugman
Production Company:
Avocados &Coconuts
Director:
Brandon Loper
Executive Producer:
Dalia Burde
Production Manager:
Heron Calisch-Dolen
Post Production:
Ana Orrach
Editor:
Cooper Kenward
Graphics:
Kyle Westbrook
Color Correction:
Spy Post
Executive Producer:
Lori Joseph
Telecine:
Chris Martin
Music:
Marmoset Music

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Project Type