The Dodge Brothers' Challenger Doesn't Impress Everyone
W&K Airs New Spots Featuring John and Horace Dodge
Editor's Pick
Dodge continues its campaign romanticizing founders John and Horace Dodge with several new spots by Wieden & Kennedy Portland, including this one promoting the Dodge Challenger. Set in what looks like Depression-era farmland, a farmer looks on suspiciously as a red Challenger roars up at the farm and his two daughters run excitedly to greet it. As the girls drives off with the two Dodge brothers, we read the words: "Every man's favorite car...until it comes for his daughters."
Another TV spot likens Dodge's range of different cars, including SUVs, compacts and crossovers, to a wolf pack while an online spot features the typical grandpa fable about walking five miles to school uphill both ways, and compares it with the Dodge Brothers' strong, get-it-done mentality.
Epoch's Martin de Thurah directed the spots, which air from Sunday, including during the Golden Globe Awards Show on NBC.
Credits
- Date
- Jan 07, 2016
- Agency:
- Wieden & Kennedy-Portland
- Brand:
- Dodge
- Client:
- Dodge
- Chief Marketing Officer:
- Olivier Francois
- Head of Passenger Car Brands:
- Tim Kuniskis
- Director, U.S. Brand Advertising:
- Marissa Hunter
- Head of Advertising:
- Randy Ortiz
- Dodge and SRT Advertising Manager:
- Ashley Dunaj
- Creative Director:
- Micah Walker
- Creative Director:
- Justine Armour
- Copywriter:
- Tim Cairns
- Art Director:
- James Moslander
- Producer:
- Chris Capretto
- Account Team:
- David Hughes
- Account Team:
- Drew Widell
- Account Team:
- Cheryl Markley
- Account Team:
- Stephanie Montoya
- Executive Creative Director:
- Joe Staples
- Executive Creative Director:
- Mark Fitzloff
- Agency Head of Production:
- Ben Grylewicz
- Business Affairs:
- Dusty Slowik
- Traffic Director:
- Andrea Sierra
- Product Specialist:
- Chris Bailey
- Project Manager:
- Stacy Grogan
- Production Company:
- Epoch
- Director:
- Martin de Thurah
- Executive Producer:
- Melissa Culligan
- Line Producer:
- Anura Idupuganti
- Director, Photography:
- Kasper Tuxen
- Editorial Company:
- Rock Paper Scissors
- Editor:
- Stewart Reeves
- Post Producer:
- Amanda Ornelas
- Post Executive Producer:
- Angela Dorian
- Visual Effects Company:
- The Mill
- Visual Effects Supervisor/Flame Artist:
- John Shirley
- Visual Effects Producer:
- Kait Boehm
- Music+Sound Company:
- Barking Owl
- Producer:
- KC Dossett
- Executive Producer/Creative Director:
- Kelly Bayett
- Mix Company:
- Eleven Sound
- Mixer:
- Jeff Payne
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