The Dodge Brothers' Challenger Doesn't Impress Everyone

W&K Airs New Spots Featuring John and Horace Dodge

Published On
Jan 06, 2016

Editor's Pick

Dodge continues its campaign romanticizing founders John and Horace Dodge with several new spots by Wieden & Kennedy Portland, including this one promoting the Dodge Challenger. Set in what looks like Depression-era farmland, a farmer looks on suspiciously as a red Challenger roars up at the farm and his two daughters run excitedly to greet it. As the girls drives off with the two Dodge brothers, we read the words: "Every man's favorite car...until it comes for his daughters."

Another TV spot likens Dodge's range of different cars, including SUVs, compacts and crossovers, to a wolf pack while an online spot features the typical grandpa fable about walking five miles to school uphill both ways, and compares it with the Dodge Brothers' strong, get-it-done mentality.

Epoch's Martin de Thurah directed the spots, which air from Sunday, including during the Golden Globe Awards Show on NBC.

Credits

Date
Jan 07, 2016
Agency:
Wieden & Kennedy-Portland
Brand:
Dodge
Client:
Dodge
Chief Marketing Officer:
Olivier Francois
Head of Passenger Car Brands:
Tim Kuniskis
Director, U.S. Brand Advertising:
Marissa Hunter
Head of Advertising:
Randy Ortiz
Dodge and SRT Advertising Manager:
Ashley Dunaj
Creative Director:
Micah Walker
Creative Director:
Justine Armour
Copywriter:
Tim Cairns
Art Director:
James Moslander
Producer:
Chris Capretto
Account Team:
David Hughes
Account Team:
Drew Widell
Account Team:
Cheryl Markley
Account Team:
Stephanie Montoya
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Agency Head of Production:
Ben Grylewicz
Business Affairs:
Dusty Slowik
Traffic Director:
Andrea Sierra
Product Specialist:
Chris Bailey
Project Manager:
Stacy Grogan
Production Company:
Epoch
Director:
Martin de Thurah
Executive Producer:
Melissa Culligan
Line Producer:
Anura Idupuganti
Director, Photography:
Kasper Tuxen
Editorial Company:
Rock Paper Scissors
Editor:
Stewart Reeves
Post Producer:
Amanda Ornelas
Post Executive Producer:
Angela Dorian
Visual Effects Company:
The Mill
Visual Effects Supervisor/Flame Artist:
John Shirley
Visual Effects Producer:
Kait Boehm
Music+Sound Company:
Barking Owl
Producer:
KC Dossett
Executive Producer/Creative Director:
Kelly Bayett
Mix Company:
Eleven Sound
Mixer:
Jeff Payne

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