The Dodge Brothers' Challenger Doesn't Impress Everyone
W&K Airs New Spots Featuring John and Horace Dodge
Editor's Pick
Dodge continues its campaign romanticizing founders John and Horace Dodge with several new spots by Wieden & Kennedy Portland, including this one promoting the Dodge Challenger. Set in what looks like Depression-era farmland, a farmer looks on suspiciously as a red Challenger roars up at the farm and his two daughters run excitedly to greet it. As the girls drives off with the two Dodge brothers, we read the words: "Every man's favorite car...until it comes for his daughters."
Another TV spot likens Dodge's range of different cars, including SUVs, compacts and crossovers, to a wolf pack while an online spot features the typical grandpa fable about walking five miles to school uphill both ways, and compares it with the Dodge Brothers' strong, get-it-done mentality.
Epoch's Martin de Thurah directed the spots, which air from Sunday, including during the Golden Globe Awards Show on NBC.
Credits
- Date
- Jan 07, 2016
- Agency :
- Wieden & Kennedy-Portland
- Brand :
- Dodge
- Client :
- Dodge
- Chief Marketing Officer :
- Olivier Francois
- Head of Passenger Car Brands :
- Tim Kuniskis
- Director, U.S. Brand Advertising :
- Marissa Hunter
- Head of Advertising :
- Randy Ortiz
- Dodge and SRT Advertising Manager :
- Ashley Dunaj
- Creative Director :
- Micah Walker
- Creative Director :
- Justine Armour
- Copywriter :
- Tim Cairns
- Art Director :
- James Moslander
- Producer :
- Chris Capretto
- Account Team :
- David Hughes
- Account Team :
- Drew Widell
- Account Team :
- Cheryl Markley
- Account Team :
- Stephanie Montoya
- Executive Creative Director :
- Joe Staples
- Executive Creative Director :
- Mark Fitzloff
- Agency Head of Production :
- Ben Grylewicz
- Business Affairs :
- Dusty Slowik
- Traffic Director :
- Andrea Sierra
- Product Specialist :
- Chris Bailey
- Project Manager :
- Stacy Grogan
- Production Company :
- Epoch
- Director :
- Martin de Thurah
- Executive Producer :
- Melissa Culligan
- Line Producer :
- Anura Idupuganti
- Director, Photography :
- Kasper Tuxen
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Stewart Reeves
- Post Producer :
- Amanda Ornelas
- Post Executive Producer :
- Angela Dorian
- Visual Effects Company :
- The Mill
- Visual Effects Supervisor/Flame Artist :
- John Shirley
- Visual Effects Producer :
- Kait Boehm
- Music+Sound Company :
- Barking Owl
- Producer :
- KC Dossett
- Executive Producer/Creative Director :
- Kelly Bayett
- Mix Company :
- Eleven Sound
- Mixer :
- Jeff Payne
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