Volkswagen : Rabbit Icons

This billboard and wildposting campaign is the first part of a national multimedia effort to relaunch the Rabbit in the U.S., explains CP+B ACD Scott Linnen. The initial teaser phase "uses the rabbit logo with animal icons indigenous to a partic

Published On
Jun 15, 2006

Editor's Pick

This billboard and wildposting campaign is the first part of a national multimedia effort to relaunch the Rabbit in the U.S., explains CP+B ACD Scott Linnen. The initial teaser phase "uses the rabbit logo with animal icons indigenous to a particular city." We open with our beloved New York, represented, of course, by the equally beloved rat and pigeon. Illustrations by Cody Hudson, www.struggleinc.com.