Volkswagen : Rabbit Icons
This billboard and wildposting campaign is the first part of a national multimedia effort to relaunch the Rabbit in the U.S., explains CP+B ACD Scott Linnen. The initial teaser phase "uses the rabbit logo with animal icons indigenous to a partic
Published On
Jun 15, 2006

Editor's Pick
This billboard and wildposting campaign is the first part of a national multimedia effort to relaunch the Rabbit in the U.S., explains CP+B ACD Scott Linnen. The initial teaser phase "uses the rabbit logo with animal icons indigenous to a particular city." We open with our beloved New York, represented, of course, by the equally beloved rat and pigeon. Illustrations by Cody Hudson, www.struggleinc.com.
Credits
- Date
- Jun 16, 2006
- Illustrator :
- Cody Hudson
- Art Buyer :
- Jessica Hoffman
- Print Producer :
- Joseph Rossman
- Copywriter :
- Scott Linnen
- Art Director :
- Tiffany Kosel
- Associate Creative Director :
- Scott Linnen
- Creative Director :
- Tony Calcao
- Creative Director :
- Rob Strasberg
- Executive Creative Director :
- Andrew Keller
- Chief Creative Officer :
- Alex Bogusky
- Client :
- Volkswagen
- Agency :
- Crispin Porter Bogusky
- Brand :
- Volkswagen
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Project Type
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