Delta deploys mom lookalikes to get Seattle-dwelling kids to visit home

Campaign by W&K New York also includes outdoor work featuring real-life mother and adult kids

Published On
Aug 16, 2018

Editor's Pick

Delta is highlighting its Seattle route with a campaign targeting mothers with adult kids who are living and working in the city.

In a city where more than 60 percent of residents are transplants, the campaign, created by Wieden & Kennedy New York, features personal messages from real moms of Seattle-dwellers reminding children to come and visit.

For example, a series of social videos sees moms deploy "lookalikes" to prank their kids. As well as ordinary moms, like Lisa from Chicago and Shari from Michigan, seen here, one features Seattle Sounders FC players Cristian and Alex Roldan and their mother who lives in California.

The campaign includes also outdoor work, with messages in handwritten style, like "Hey babe, visit soon! Love, Mom" and "Stu, I'll always be here for you. Waiting. In Denver. For you to visit. Love, Mom." These accompany home photos showing each mom with their child. The messages will appear across Seattle, including on billboards, storefront posters, and at local bars and hot spots.

Given its status as a hub for technology, innovation and culture, Seattle draws people from across the globe--and often that means moving quite far from home," said Tony Gonchar, Delta's V.P.--Seattle. "Our campaign reminds Seattleites to stay connected to the people and places that matter most to them. And with more than 50 destinations from Seattle, Delta can connect Seattle residents to their moms, dads and other family members and friends who may live far away."


Aug 16, 2018
Brand :
Agency :
Wieden & Kennedy - New York
Executive Creative Director :
Karl Lieberman
Managing Director :
Neal Arthur
Creative Director :
Jaclyn Crowley
Creative Director :
Sean McLaughlin
Copywriter :
Garrick Sheldon
Art Director :
Toliver Roebuck
Head of Production :
Nick Setounski
Executive Producer :
Jen Vladimirsky
Producer :
David Niblick
Producer :
Leigh Ann Dykes
Producer :
Samantha Duncan
Account Team :
Casey Jennings
Account Team :
Jasmina Almeda
Account Team :
Lauren Smith
Account Team :
Michael Devine
Lead Strategist :
Kirstie Maryott
Social Strategist :
James Williams
Business Affairs :
Carla Curry
Business Affairs :
Lindsey Timko
Business Affairs :
Madeleine Hale
Project Manager :
Rayna Lucier
Project Manager :
Sabreen Jafry
Traffic Manager :
Sonia Bisono
Production Company :
Mass Appeal
Director :
Dan Levin
Director of Photography :
Johnny Valencia
Executive Producer :
Mike Lobikis
Producer :
Brooke McDaniel
Production Manager :
Fon Chen Williams
Imaging Studio :
Editorial Company :
Editor :
Jeremiah Shuff
Post Producer :
Aly Ryan
Assistant Editor :
Andrew Barell
Animator :
Dustin Bailey
Animator :
Elise Dyck
VFX Company :
Bonfire VFX
Colorist :
Brendan ONeil
Sound Studio :
Sound Mixer :
Andy Green

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