Delta deploys mom lookalikes to get Seattle-dwelling kids to visit home
Campaign by W&K New York also includes outdoor work featuring real-life mother and adult kids
Editor's Pick
Delta is highlighting its Seattle route with a campaign targeting mothers with adult kids who are living and working in the city.
In a city where more than 60 percent of residents are transplants, the campaign, created by Wieden & Kennedy New York, features personal messages from real moms of Seattle-dwellers reminding children to come and visit.
For example, a series of social videos sees moms deploy "lookalikes" to prank their kids. As well as ordinary moms, like Lisa from Chicago and Shari from Michigan, seen here, one features Seattle Sounders FC players Cristian and Alex Roldan and their mother who lives in California.
The campaign includes also outdoor work, with messages in handwritten style, like "Hey babe, visit soon! Love, Mom" and "Stu, I'll always be here for you. Waiting. In Denver. For you to visit. Love, Mom." These accompany home photos showing each mom with their child. The messages will appear across Seattle, including on billboards, storefront posters, and at local bars and hot spots.
Given its status as a hub for technology, innovation and culture, Seattle draws people from across the globe--and often that means moving quite far from home," said Tony Gonchar, Delta's V.P.--Seattle. "Our campaign reminds Seattleites to stay connected to the people and places that matter most to them. And with more than 50 destinations from Seattle, Delta can connect Seattle residents to their moms, dads and other family members and friends who may live far away."
Credits
- Date
- Aug 16, 2018
- Brand :
- Delta
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director :
- Karl Lieberman
- Managing Director :
- Neal Arthur
- Creative Director :
- Jaclyn Crowley
- Creative Director :
- Sean McLaughlin
- Copywriter :
- Garrick Sheldon
- Art Director :
- Toliver Roebuck
- Head of Production :
- Nick Setounski
- Executive Producer :
- Jen Vladimirsky
- Producer :
- David Niblick
- Producer :
- Leigh Ann Dykes
- Producer :
- Samantha Duncan
- Account Team :
- Casey Jennings
- Account Team :
- Jasmina Almeda
- Account Team :
- Lauren Smith
- Account Team :
- Michael Devine
- Lead Strategist :
- Kirstie Maryott
- Social Strategist :
- James Williams
- Business Affairs :
- Carla Curry
- Business Affairs :
- Lindsey Timko
- Business Affairs :
- Madeleine Hale
- Project Manager :
- Rayna Lucier
- Project Manager :
- Sabreen Jafry
- Traffic Manager :
- Sonia Bisono
- Production Company :
- Mass Appeal
- Director :
- Dan Levin
- Director of Photography :
- Johnny Valencia
- Executive Producer :
- Mike Lobikis
- Producer :
- Brooke McDaniel
- Production Manager :
- Fon Chen Williams
- Imaging Studio :
- 150Proof&Co.
- Editorial Company :
- Joint
- Editor :
- Jeremiah Shuff
- Post Producer :
- Aly Ryan
- Assistant Editor :
- Andrew Barell
- Animator :
- Dustin Bailey
- Animator :
- Elise Dyck
- VFX Company :
- Bonfire VFX
- Colorist :
- Brendan ONeil
- Sound Studio :
- Duotone
- Sound Mixer :
- Andy Green
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