Delta deploys mom lookalikes to get Seattle-dwelling kids to visit home

Delta is highlighting its Seattle route with a campaign targeting mothers with adult kids who are living and working in the city.

In a city where more than 60 percent of residents are transplants, the campaign, created by Wieden & Kennedy New York, features personal messages from real moms of Seattle-dwellers reminding children to come and visit.

For example, a series of social videos sees moms deploy "lookalikes" to prank their kids. As well as ordinary moms, like Lisa from Chicago and Shari from Michigan, seen here, one features Seattle Sounders FC players Cristian and Alex Roldan and their mother who lives in California.

The campaign includes also outdoor work, with messages in handwritten style, like "Hey babe, visit soon! Love, Mom" and "Stu, I'll always be here for you. Waiting. In Denver. For you to visit. Love, Mom." These accompany home photos showing each mom with their child. The messages will appear across Seattle, including on billboards, storefront posters, and at local bars and hot spots.

Given its status as a hub for technology, innovation and culture, Seattle draws people from across the globe--and often that means moving quite far from home," said Tony Gonchar, Delta's V.P.--Seattle. "Our campaign reminds Seattleites to stay connected to the people and places that matter most to them. And with more than 50 destinations from Seattle, Delta can connect Seattle residents to their moms, dads and other family members and friends who may live far away."