Horizon Media and the Martin Agency have launched a new partnership between GEICO, NCM and Screenvision that uses characters from the insurer's spots to tell you to silence your cell phone in the cinema. The first spot uses the Camel from the uber-popular "Hump Day" spot (which was also parodied by Dirk Nowitzki) being a total annoyance in the theater before the movie starts. Of course, he isn't as annoying as "Mike," who appears chatting away on his cell phone.
The second is a remake of the classic "Let's All Go to the Lobby" jingle that promoted concession stands back in the 1950s. Except this time, the Geico gecko is there to stop them from yakking away on their phones.