Aides : Smutley

Nine lives, and the morals of an alley cat

Published On
Mar 21, 2011

Editor's Pick

This online cartoon, featuring a promiscuous cat that jumps on anything that moves, is part of a new campaign for French AIDS prevention non-profit AIDES. The message? He's got nine lives, but you haven't.

The campaign, entitled 'Protect Yourself', promotes condom use. It also includes humorous cartoon-strip print ads and a map of a fictional theme park called SexLand, illustrated by U.K. artist Rod Hunt, which will be distributed in magazines and to visitors at the Museum of Sex in New York.

Credits

Date
Mar 21, 2011
Brand:
Aides
Client:
Aides
Agency:
Goodby Silverstein & Partners
Executive Creative Director:
Erik Vervroegen
Art Director:
Andre Massis
Copywriter:
Eric Boyd
Producer:
Jon Drawbaugh
Music Supervisor:
Todd Porter
Director:
Against all Odds
Production Company:
Passion Pictures
Producer:
Julie Murnaghan
Executive Producer:
Michael Adamo
Music:
Joan Jett
Sound Design:
Henryboy
Sound Designer:
Bill Chesley
Executive Producer:
Kate Gibson
Final Mix:
One Union Recording Studios
Audio Engineer:
Eben Carr
Executive Producer:
Lauren Mask
Motion Graphics:
eLevel
Sound Editing:
eLevel
Creative Director:
Roger Guillen
Post Producer:
John Dutton
Executive Producer:
Tim Pries
Audio Engineer:
Jody Scott
Audio Engineer:
Shannon Botts
Executive Producer:
Luke Dillon

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Project Type