Today, Burger King has debuted its latest offering, the Sourdough King--which, depending on how you define your food, is a hamburger, or a sandwich.
The Sourdough King consists of two patties, bacon and cheese between two pieces of sourdough bread. The latter's round shape suggest they make up a hamburger bun, but, their toasted flat sides suggest they are, well just toast. Such forms the basis of a ridiculous debate the Burger King has staged in this film promoting the new menu item, in which consumers are asked to determine whether the offering is a burger or sandwich. Or course, all of this is the perfect setup for Burger King to encourage viewers to "decide for yourself" and try the new burgwich today.