Rapt dogs promote the quality of Vizio speakers

Canines appear surprisingly human in humorous push for brand's Sound Bar from David&Goliath

Published On
Nov 22, 2021

Editor's Pick

Consumer electronics brand Vizio is going to the dogs to prove the merits of its Sound Bar speaker—what better experts than those known for hearing things the regular old human can't?

The new campaign from creative agency David&Goliath, “Hear Like They Do,” consists of spots featuring different breeds of furry friends in people-like positions, lounging around watching everything from a romantic movie to an action film or sports, captivated by the immersive audio of the Sound Bar.

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“We wanted to demonstrate Vizio’s premium TV Sound Bars in a way that’s as simple, insightful and entertaining as the content viewers are watching,” said Ben Purcell, chief creative officer at David&Goliath, in a statement. “We decided to turn to the experts in sound. Since dogs hear four times better than people, we focused our creative campaign on experiencing sound as they do.”

The realistic dogs in the campaign are just that—real. Photographer Shawn Michienzi took actual photos of the pups in couch potato poses. David&Goliath then teamed up with the VFX experts at Jamm to bring the human pooches to life through animation. 

A pug's eyes well up with tears as it watches a French romance film; the mutt watching sports has a beer belly and a cold brew in its paw.


“Watching great TV shows, movies, and sports is a way for the entire family—including the four-legged members—to relax and spend time together," added Jodie McAfee, Vizio vice president, marketing and communications. "This campaign is a fun way to highlight the whole new level of sound you can enjoy with Vizio Sound Bars."

On top of the 20-second-long videos, the agency will be driving social engagement by leaning on dog owner influencers to post photos of their fur babies watching TV with the hashtag "#HearLikeTheyDo."



Nov 22, 2021
Client :
Vizio Ads
Agency :
David & Goliath
Founder & Creative Chairman :
David Angelo
President :
Yumi Prentice
Chief Creative Officer :
Ben Purcell
Group Creative Director/Copy :
Courtney Pulver
Group Creative Director/Art :
Rob Casillas
ACD / Copywriter :
Chris Davis
ACD / Art Director :
Evan Bross
Managing Director Broadcast Production :
Paul Albanese
Sr Broadcast Producer :
Brandon Kusher
Executive Art Producer :
Cara Nieto
Associate Integrated Producer :
Abigail Grinberg
Sr. Digital Designer :
Meagan Steinkamp
Group Comms Director :
Jeff Cannata
Managing Director :
Jamie Simms
Account Executive :
Shane Centkowski
Associate Director of Business Affairs :
Yenia Paez
Senior Project Manager :
Donna Alexander
Editorial House :
Post Producer :
Nicole Haws
Executive Producer :
Jonathan Carpio
Managing Director :
Adam Bright
Editor :
Juan Pablo Digenio
Photography Production Company :
Photographer :
Shawn Michienzi
Retoucher :
Brad Palm
Post-Production/VFX :
Jamm VFX
VFX Supervisor/Lead Compositor :
Jake Montgomery
VFX Supervisor/Lead CG :
Andy Boyd
Flame Artist :
Lisa Kim
Flame Artist :
Graziella Gandolfi
Lead CG Artist :
Anthony Thomas
Lead CG Artist :
Brian Burke
Production Coordinator :
Jon Lazar
Senior Producer :
Ashley Greyson
Executive Producer :
Asher Edwards
Audio :
Margarita Mix Santa Monica
Sound Designer/Mix :
Nathan Dubin
Executive Producer :
Whitney Morris
Executive Producer :
Paula Arnett
Operations Manager :
Brian Frank
William Wang
VP Marketing & Communications :
Jodie McAfee
Senior Creative Director :
Joey Neal
Director Performance Marketing :
Cody Browne

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