WED X DSG: FAMILY GEAR PRICED TO WIN

Where Eagles Dare is back with an energetic new campaign for DSG, the performance apparel and hardlines brand from Dick’s Sporting Goods.

Published On
Dec 15, 2023

Description

The stylish upbeat spots feature vignettes of diverse active families running, training, practicing yoga, and playing sports, showcasing the breadth and authenticity of the collection in a series of quick cuts, transitions while changing through over 64 looks across families, sports, and sidelines. All cut to the earworm-worthy song A-Punk by vampire weekend. DSG. Family Gear Priced to Win. 

Credits

Date
Dec 15, 2023
Agency :
Where Eagles Dare
Client :
Dick's Sporting Goods
Founder :
Brian Franks
Creative Director :
Zam Cadden
Agency Producer :
Nikki Di Franco
Project Coordinator :
Marti Eisenbrandt
Stylist :
Lauren Knudsen
Stylist Assistant :
Rachel Avraham
Production Company :
ArtClass
Director :
Paul Trillo
Managing Director :
Rebecca Niles
EP :
Kat Garelli
Managing Partner :
Geno Imbriale
Line Producer :
Brendan King
AD :
Kevin Brady
DP :
Rob Witt
PD :
Ali Isaksen
EP :
LauRenn Reed
Head of Post :
Brian Keegan
Sr. Editor :
James Boger
ECD :
Chris Eckardt
GFX :
Esther Kim
VFX :
PFX
Flame Finishing :
David Hannah
Producer :
Kanika Oung
Assist Editor :
Dominique Machain
Color :
The Mill
Casting :
Yvonne Armstrong
Drone :
Drone Dudes
Sound :
Duotone Audio
Music Clearance :
Score A Score
Song :
Vampire Weekend

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Industry
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