DJ Khaled Fronts a Snapchat Talk Show in Droga5's First Big Push for T-Mobile

Droga5 has debuted its first big push for T-Mobile, a campaign for "T-Mobile Tuesdays." The initiative lets customers download an app to get free products from marketers like Domino's, Wendy's and Lyft. DJ Khaled will be the face of the program, promoting it through a variety of digital channels, including a Snapchat talk show.