Wojahn Bros. Music : The Wojahn Bros. Milk Crate Package
Mark Verlander of Verlander Design (www.verlanderdesign.com) engineered an unusually ambitious, meticulously detailed prom
Published On
Jul 09, 2006
Editor's Pick
Mark Verlander of Verlander Design (www.verlanderdesign.com) engineered an unusually ambitious, meticulously detailed promotion for Santa Monica's Wojahn Bros. Music: CD music samplers presented as a stack of faux LP albums complete with Wojahnesque front and back covers, jackets and LP-style record labels, packed in a mini plastic milk crate. To top off this nostalgia blast, the set boasts the docu-realism of a variety of Wojahn family photos, taken by musical twin brothers Roger and Scott's parents. As Verlander explains, "the Wojahn Bros. wanted something retro to communicate their lifelong love of music. They wanted to take people back and share with clients those warm summer days growing up in Huntington Beach, Calif., inspired by all the various music coming through their stereo speakers."
Verlander could relate; "I can remember the day my dad brought home Sgt. Pepper's
Credits
- Date
- Jul 10, 2006
- Creative Director/Art Director/Copywriter :
- Mark Verlander
- Client :
- Wojahn Bros. Music
- Agency :
- Verlander Design
- Brand :
- Wojahn Bros. Music
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Project Type