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Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.

In today's live edition of Remotely, Brieane Olson, president of Pacsun, discusses how her brand is staying on top of current retail trends with Ad Age Senior Reporter Adrianne Pasquarelli.

Pacsun is quickly making a name for itself as a trendsetter when it comes to today’s young shoppers. Last June, the chain introduced digital items on Roblox, and more recently, it evolved that offering to include an entire virtual mall called PacWorld. The retailer has also debuted a collection of NFTs and recently launched its own video game.

In addition, Pacsun was an early adopter of cryptocurrency as a payment.

Olson, who was recently honored as one of Ad Age’s Leading Women, discusses such initiatives and talk about how the brand is using marketing to connect with Gen Z shoppers. She also offers a glimpse of what's ahead for Pacsun later this year.