Ad Age Encyclopedia

Backer & Spielvogel

September 15, 2003 05:00 AM

Founded by William M. Backer and Carl Spielvogel, 1979; acquired by Saatchi & Saatchi Co., 1986; merged with Saatchi's Ted Bates Worldwide and Dorland Advertising to form Backer Spielvogel Bates Worldwide, 1987; Backer and Spielvogel names dropped from agency, 1994.

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