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Advertising News

Ford Focuses on Strength, Durability in First Spots for New F-150

Ford F-150
NB
By:
Nick Bunkley
January 05, 2015 08:00 PM

The first round of commercials for the redesigned 2015 Ford F-150 doesn't include a single word about how the pickup's aluminum body helps improve fuel efficiency.

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Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

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Ewan Larkin
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Madwell’s closure—what marketers can learn about assessing agency financial risk
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Possible 2025 takeaways for marketers
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Parker Herren
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Google
How Google plans to measure ad campaigns on iPhones
Google
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Garett Sloane
How Google plans to measure ad campaigns on iPhones
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How brands can get a Met Gala boost, despite this year’s tough economic backdrop
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AP
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Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

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