“No matter where you are in life or your attitude towards money, everyone has questions about how to manage their money,” Pereira & O'Dell Chief Creative Officer Rob Lambrechts said in a statement. “Instead of pretending that anxiety doesn’t exist, we leaned into it as much as possible to show the confidence customers get working with Empower.”
AMV BBDO names Martin Weigel Chief Strategy Officer
AMV BBDO hired Martin Weigel as its new chief strategy officer, starting in April. Weigel joins from Wieden+Kennedy Amsterdam, where he spent the last 13 years, most recently as head of planning. Weigel has more than 30 years of experience, having worked at Leo Burnett in London, J. Walter Thompson in New York, London and São Paulo and Lowe Howard-Spink in London.
Weigel has developed strategy and communication solutions for, as he puts it, “everything from diamonds to toilet paper,” and has extensive tech and platform experience working with Instagram, Facebook, Meta Reality Labs, Samsung, Uber and Amazon Music. He also led the global strategy for Heineken's long-running “Open Your World” campaign, which garnered a Grand Prix in the Cannes Effectiveness Lions, and Milka's global "Tenderness Is Inside" brand platform.
“If, as somebody once said to me, ‘The past is your competition,’ coming to AMV with its vast and storied creative legacy is one of the most thrilling and daunting challenges one could wish for,” Weigel said in a statement.
Weigel will be replacing Tom White, who leaves the agency at the end of March.
Puma tapped McKinney as its creative agency of record for its running and training division. The work was previously handled internally before a months-long pitch process. New work will feature the recently relaunched PUMA Running brand and its redesigned Nitro running shoes as Puma.
Cashmere has hired Frank Dattalo for a newly created role as executive VP, executive creative director, leading creative efforts across client accounts including Taco Bell, Google, Budweiser and Disney.
Duolingo selected VaynerMedia LATAM as its social creative agency of record. The agency has already released two TikTok posts for the Spanish-speaking region that reached more than 2 million and 1.3 million views organically, respectively, within only a few days of being posted.
Global creative agency Haddad & Partners is merging with marketing, data, and technology company PureRED. The companies will retain their individual brand identities and client rosters, but offer comprehensive services for clients.
Adobe consolidated its media business between WPP and Publicis following a review that began in November of last year. Adobe has awarded Publicis the International (EMEA, APAC, Japan) B2C media business, and WPP's Wavemaker won the Americas full-funnel B2C media business in Latin America, Canada and the U.S.