Agencies

FCB parts with Nivea amid rising tensions, including allegations of homophobic remark

Decals for Nivea make-up removal liquid pass through a labeling machine inside the Beiersdorf AG factory in Hamburg, Germany, on Wednesday, April 18, 2018. (Krisztian Bocsi/Bloomberg)
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June 26, 2019 08:42 PM

Interpublic's FCB is parting ways with Nivea amid rising tensions on the global account, including allegations that the brand rejected an image that the agency pitched showing two men's hands touching, according to people familiar with the matter. A person on the client team allegedly remarked, "we don't do gay at Nivea" on a call with FCB creatives, one of which is gay, the people said.

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