Behind McCann Worldgroup’s new Detroit strategy after GM cutbacks

When General Motors announced in June it would pull significant business from McCann Worldgroup, the move raised questions about the Interpublic Group network’s future in Detroit. It did not help soothe Motor City anxieties when Chevy-dedicated shop Commonwealth/McCann in August confirmed 56 layoffs in its downtown Detroit office and CRM agency MRM later stated it would eliminate 123 positions at its Birmingham, Michigan office.