Something rather astonishing—and, let’s just say it, disturbing—has been going down in Georgia.
On Nov. 18, we reported that ad spending on the Peach State’s U.S. Senate runoff election had hit $101 million. Now, a week later, the tally has surged well past a quarter-billion. Specifically, $272.2 million (see the first chart below).
That’s according to the second Ad Age Campaign Ad Scorecard, Overtime Edition—part of an ongoing project led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG.
To refresh your memory, a runoff election for both of Georgia’s U.S. Senate seats is slated for Jan. 5 (a useful primer: “Georgia’s Runoffs Will Determine Control Of The Senate. Here’s What We Know So Far,” from FiveThirtyEight). Last week, Rebublican Kelly Loeffler was the biggest ad spender by a wide margin. Now, Democrat Jon Ossoff is in the ad lead; his campaign has dropped $44 million on ads (primarily across TV and radio) from Nov. 3 through Jan. 5.