Brand Marketing

Winner of Infiniti Account Will Have Chance to Rebuild a Brand

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April 23, 2014 04:00 PM

Ad executives working on automotive accounts like to speculate how they'd build an automotive brand from scratch. Well, this summer's opportunity to virtually re-launch Infiniti is about as close as they're going to get, said Allyson Witherspoon, Infiniti USA's director of marketing, communications and media. She joined the Nashville, Tenn.-based luxury car maker in November after stints at Arnold, Amsterdam, and other agencies.

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