Brand Marketing

Despite COVID-19 crisis, this d-to-c cat brand is still launching

(Cat Person)
March 24, 2020 01:00 PM

With the coronavirus forcing most consumers indoors and the economy on the ropes, most new brands might be hitting pause on their launch dates—but not Cat Person. The direct-to-consumer seller of food, toys and other supplies for cats is forging ahead with its debut on Tuesday because it says its offerings are needed “more than ever.”

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