With the coronavirus forcing most consumers indoors and the economy on the ropes, most new brands might be hitting pause on their launch dates—but not Cat Person. The direct-to-consumer seller of food, toys and other supplies for cats is forging ahead with its debut on Tuesday because it says its offerings are needed “more than ever.”
“Cats have been shown to help with stress and anxiety—even more than dogs—and obviously we’re seeing more and more people working at home, spending more time at home,” says Jimmy Wu, CEO and co-founder of Cat Person. “Those that already have cats are spending more time with cats and they’ll need ways to keep them healthy and continue to bond with them.”