How Harley-Davidson plans to halt its slide using millennial marketing

Harley-Davidson reported yesterday that U.S. retail sales were down for the 12th consecutive quarter and 5 percent for the year—the lowest total in at least 16 years, according to Reuters. Donald Trump's exploitation of the company as a political football the past few years has had a significant impact on profits, but Harley's struggles to cultivate a new generation of riders over the past decade has been a longer-term cause of concern.