Brand Marketing

Dollars & Scents: From Clothes to Cars to Banks, Brands Seek Distinction Through Fragrance

Lincoln's showroom scent evokes 'luxury and warmth.'
December 09, 2014 11:45 AM

There are certain scents -- warm cookies, fresh-cut grass, salty air -- that evoke powerful memories and can alternately make someone feel cozy and content, energized or just plain happy. It was only a matter of time until someone bottled that up and sought to connect scents with sales.

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